Youth Marketing

Cross the Forbidden City to Meet You

Tencent Next Idea is a youth innovation talent program initiated by Tencent that focuses on the arts and technology. In order to stimulate youth creativity, Tencent Next Idea cooperated with the Palace Museum in 2016 and created the “Come through the Forbidden City” campaign, showing the charm of traditional culture and modern technology across the border.

Brand: Tencent
Client: Tencent
Agency: Tencent

Friso 3 Character Classic of Love Campaign

Brand: Friso
Client: FrieslandCampina
Agency: mcgarrybowen Shanghai

Viral video #EverybodyDanceWithEyebrow

Brand: Maybelline
Client: L’Oreal
Agency: McCann Moscow