Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
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PROGRAM
2018 BRONZE
Mother's Love Express
We all know that mom's accompany is extremely important to the first year of a newborn, but nearly 80% of Taiwanese newborn’s mom will go back to work in two months after giving birth. Further, 55% will quit breastfeeding because of breastfeed-unfriendly work environment. At Wyeth illuma, we believe that breast milk is the best nutrition to newborn, and therefore we want to help working mom to delivery her precious love directly to her baby from their workplace. We want to support them by real actions.
Brand:
Wyeth illuma
Client:
Nestlé China
Agency:
Ogilvy Taiwan
Language:
Mandarin
2018 BRONZE
#MOZHNOVSE
Do whatever you want and succeed: we’ve created a completely new product and our own ecosystem to earn new audience’s trust and loyalty. This has enabled us entering Generation Z media landscape and becoming friends through additional content and significant influencers. Consumption increase and media KPI overperformance confirm the idea. Generation Z doesn’t trust easily that’s why we’ve created a product which let us create content within the company’s ecosystem to pay for the product.
Brand:
Beeline
Client:
VimpelCom PJSC
Agency:
Possible Group
Language:
English, Russian
2018 BRONZE
"L-element" national campaign
"Chudo Detki" is a perspective beginner in the baby food market, has long been perceived as a functional brand to support the forces of the child during the day. Campaign "L-element" is introduced to a new emotional level, the communication of the brand with the audience (+3 pp Unique Brand, +6 pp Favorite Brand), helped to gain a foothold in the school snack (Brand for schoolers +6.3 pp vs PP) and gave the opportunity to thousands of Russian mothers to convey warmth, support and care for their children.
Brand:
Chudo Detki
Client:
PepsiCo
Agency:
Leo Burnett Moscow
Language:
English, Russian
FINALISTS
Bomb Pop
Three Frosty Flavors of Chill
KFC
KFC - Virtual Influencer Colonel Sanders
Burger King
It Just Has to Make Sense to Someone
