Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



Mother's Love Express

We all know that mom's accompany is extremely important to the first year of a newborn, but nearly 80% of Taiwanese newborn’s mom will go back to work in two months after giving birth. Further, 55% will quit breastfeeding because of breastfeed-unfriendly work environment. At Wyeth illuma, we believe that breast milk is the best nutrition to newborn, and therefore we want to help working mom to delivery her precious love directly to her baby from their workplace. We want to support them by real actions.

Brand: Wyeth illuma
Client: Nestlé China
Agency: Ogilvy Taiwan
Language: Mandarin


Do whatever you want and succeed: we’ve created a completely new product and our own ecosystem to earn new audience’s trust and loyalty. This has enabled us entering Generation Z media landscape and becoming friends through additional content and significant influencers. Consumption increase and media KPI overperformance confirm the idea. Generation Z doesn’t trust easily that’s why we’ve created a product which let us create content within the company’s ecosystem to pay for the product.

Brand: Beeline
Client: VimpelCom PJSC
Agency: Possible Group
Language: English, Russian

"L-element" national campaign

"Chudo Detki" is a perspective beginner in the baby food market, has long been perceived as a functional brand to support the forces of the child during the day. Campaign "L-element" is introduced to a new emotional level, the communication of the brand with the audience (+3 pp Unique Brand, +6 pp Favorite Brand), helped to gain a foothold in the school snack (Brand for schoolers +6.3 pp vs PP) and gave the opportunity to thousands of Russian mothers to convey warmth, support and care for their children.

Brand: Chudo Detki
Client: PepsiCo
Agency: Leo Burnett Moscow
Language: English, Russian

2020_us_2020_e-4588-733_hero_1 Bomb Pop Three Frosty Flavors of Chill
2020_us_2020_e-4706-053_hero_1 KFC KFC - Virtual Influencer Colonel Sanders
2020_us_2020_e-4820-668_hero_1 Burger King It Just Has to Make Sense to Someone

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