Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.

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Cross the Forbidden City to Meet You

Tencent Next Idea is a youth innovation talent program initiated by Tencent that focuses on the arts and technology. In order to stimulate youth creativity, Tencent Next Idea cooperated with the Palace Museum in 2016 and created the “Come through the Forbidden City” campaign, showing the charm of traditional culture and modern technology across the border.


Brand: Tencent
Client: Tencent
Agency: Tencent
Language: Mandarin

Friso 3 Character Classic of Love Campaign


Brand: Friso
Client: FrieslandCampina
Agency: mcgarrybowen Shanghai
Language: Mandarin

Viral video #EverybodyDanceWithEyebrow


Brand: Maybelline
Client: L’Oreal
Agency: McCann Moscow
Language: English, Russian

2020_us_2020_e-4588-733_hero_1 Bomb Pop Three Frosty Flavors of Chill
2020_us_2020_e-4706-053_hero_1 KFC KFC - Virtual Influencer Colonel Sanders
2020_us_2020_e-4820-668_hero_1 Burger King It Just Has to Make Sense to Someone
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