Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



Free Killer Tan

Despite awareness of the link between indoor tanning and melanoma, millions of young American women ages 18-24 indoor tan every year. To break through to them, we created a fake indoor tanning salon offering a Free Killer Tan. Once inside, unsuspecting customers got a seat at their own funeralwhich included a personalized R.I.P sign and a tanning-bed casket. Everything was captured and shared via online video. The results: 1 million plays on Youtube and Facebook respectively (each exceeding goal by 10x), with more than 90% of views reaching our target audience.

Brand: Mollies Fund
Client: Mollies Fund
Agency: Area 23

Fragile friends

Brand: International Fund For Animal Welfare (IFAW)
Client: International Fund For Animal Welfare (IFAW)
Agency: Cheil

PX Mart-The Philosophy of Thrift

Brand: PXMart
Client: PXMart
Agency: Ogilvy & Mather Taipei

2019_sg_2019_21_hero_1 Martell NCF The Curious Crew
2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_ru_2019_1533_hero_1 Maybelline New York Viral video "SO DIFFERENT SKINS"

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