Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.

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Free Killer Tan

Despite awareness of the link between indoor tanning and melanoma, millions of young American women ages 18-24 indoor tan every year. To break through to them, we created a fake indoor tanning salon offering a Free Killer Tan. Once inside, unsuspecting customers got a seat at their own funeralwhich included a personalized R.I.P sign and a tanning-bed casket. Everything was captured and shared via online video. The results: 1 million plays on Youtube and Facebook respectively (each exceeding goal by 10x), with more than 90% of views reaching our target audience.


Brand: Mollies Fund
Client: Mollies Fund
Agency: Area 23

Fragile friends


Brand: International Fund For Animal Welfare (IFAW)
Client: International Fund For Animal Welfare (IFAW)
Agency: Cheil

PX Mart-The Philosophy of Thrift


Brand: PXMart
Client: PXMart
Agency: Ogilvy & Mather Taipei

2019_sg_2019_21_hero_1 Martell NCF The Curious Crew
2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_ru_2019_1533_hero_1 Maybelline New York Viral video "SO DIFFERENT SKINS"
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