Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



CUXi 115 Energetic Youth

Brand: Yamaha
Client: Yamaha Motor
Agency: United Advertising
Language: Mandarin

Finish It

After years of decline, smoking was being renormalized among teens. While young people know the dangers of regular smoking, many were social smokers who considered this not real smoking and were broadcasting their actions across the Insta-nation at scale, unwittingly helping Big Tobacco recruit the next generation of smokers. Realizing the only way to reverse this trend was leveraging our targets enormous social influence, we reinvented truth as a modern revolution to activate teens who dont smoke to band together to become the generation that ends smoking to FINISH IT."

Brand: Truth Initiative
Client: Truth Initiative
Agency: 72andSunny
Language: English

Hassa Eliya

Brand: Zain
Client: Zain Iraq
Agency: J. Walter Thompson Beirut
Language: English

2020_us_2020_e-4588-733_hero_1 Bomb Pop Three Frosty Flavors of Chill
2020_us_2020_e-4706-053_hero_1 KFC KFC - Virtual Influencer Colonel Sanders
2020_us_2020_e-4820-668_hero_1 Burger King It Just Has to Make Sense to Someone

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