Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



Shut Eye

The Sing n' Snore Ernie marketing success story in 1997 in truly noteworthy when one considers just a year earlier, Moms all across the U.S. purchased a cute, cuddly Sesame Street licensed plush toy named Tickle Me Elmo. The sales results speak for themselves. However, the true measure of Sing n' Snore Ernie's 1997 performance on Tyco Preschool will be realized long after the sales numbers have been forgotten. Two consecutive years-first Elmo and now Ernie-of Marketing might have not only legitimized the Tyco Preschool brand in the eyes of the consumer, but far more importantly have legitimized it in the eyes of the trade/retailer. Tyco Preschool's proven track record has catapulted the toy company into the ' big leagues' along side brands like Fisher Price, Playschool and Little Tykes.

Brand: Tyco Preschool - Sing n' Snore Ernie
Client: Tyco Toys, Inc.
Agency: D'Arcy Masius Benton & Bowles
Language: English

2020_us_2020_e-4588-733_hero_1 Bomb Pop Three Frosty Flavors of Chill
2020_us_2020_e-4706-053_hero_1 KFC KFC - Virtual Influencer Colonel Sanders
2020_us_2020_e-4820-668_hero_1 Burger King It Just Has to Make Sense to Someone

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