This category will honor those efforts that successfully communicate to teens or young adults.
University Pride Season 3
Proving our loyalty to our target for a third time in a row was a challenge for the fear of being redundant. But with exams right around the corner, Nescafé 3in1 managed to use the occasion to strike a new chord with its young target, managing to up sales a further 24% in just one season.
Client: Nestle EGYPT