Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



Making meal-time fun time

Brand: Puck
Client: Arla Foods
Agency: FP7 McCann Dubai
Language: English

University Pride Season 3

Proving our loyalty to our target for a third time in a row was a challenge for the fear of being redundant. But with exams right around the corner, Nescafé 3in1 managed to use the occasion to strike a new chord with its young target, managing to up sales a further 24% in just one season. 

Brand: Nescafe
Client: Nestle EGYPT
Agency: FP7/CAI
Language: English

Vkusomagiya, come true! An exceptional curd come true!

How to enter the market of dairy products for school children with healthy curds if children don’t like healthy food and competitors offer a great variety of products? To create something so surprising that a child not only agrees to eat it, but also wants to play with it. That’s how Vkusomagia curds appeared: they consist of two layers that, mixed together by a child, create an unexpected third flavor. Did children like the curds? Even more than we expected: in 3 months we managed to get a 20% share of the segment and double the preference of the brand.

Brand: Chudo detki
Client: PepsiCo Holdings LLC
Agency: Rodnaya Rech
Language: English, Russian

2020_us_2020_e-4588-733_hero_1 Bomb Pop Three Frosty Flavors of Chill
2020_us_2020_e-4706-053_hero_1 KFC KFC - Virtual Influencer Colonel Sanders
2020_us_2020_e-4820-668_hero_1 Burger King It Just Has to Make Sense to Someone

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