This category will honor those efforts that successfully communicate to teens or young adults.
University Pride Season 3
Proving our loyalty to our target for a third time in a row was a challenge for the fear of being redundant. But with exams right around the corner, Nescafé 3in1 managed to use the occasion to strike a new chord with its young target, managing to up sales a further 24% in just one season.
Client: Nestle EGYPT
Vkusomagiya, come true! An exceptional curd come true!
How to enter the market of dairy products for school children with healthy curds if children don’t like healthy food and competitors offer a great variety of products? To create something so surprising that a child not only agrees to eat it, but also wants to play with it. That’s how Vkusomagia curds appeared: they consist of two layers that, mixed together by a child, create an unexpected third flavor. Did children like the curds? Even more than we expected: in 3 months we managed to get a 20% share of the segment and double the preference of the brand.
Brand: Chudo detki
Client: PepsiCo Holdings LLC
Agency: Rodnaya Rech
Language: English, Russian