Effie Worldwide

Awareness, Trial, and Conversion

For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST Win Your Morning belVita Mondelez International Geometry Global See Details ►
2017 FINALIST Making the Routine, Remarkable Sara Lee Artesano Bimbo Bakeries, USA TPN See Details ►
2017 BRONZE Walgreens "Do Deo Better" Axe, Dove Men+Care, Degree for Men, Degree for Women, Dove female. Unilever Team Unilever Shopper See Details ►
2016 FINALIST Lean Cuisine Feed Her Food Mood Lean Cuisine Nestl USA Geometry Global See Details ►
2016 FINALIST #LIKEAGIRL Super Bowl Activation Always Procter & Gamble Leo Burnett/Arc See Details ►
2016 BRONZE Go Commando Cottonelle Kimberly-Clark Corp. Geometry Global See Details ►
2016 BRONZE Underjams at Walmart Overcomes Bedwetting Pampers UnderJams Procter & Gamble Saatchi & Saatchi X See Details ►
2015 FINALIST Kingsford Lights Up Grill Sales Kingsford The Clorox Company TPN See Details ►
2015 FINALIST Naked Juice: Drink Good, Do Good Naked Juice Naked Emerging Brands The Integer Group See Details ►
2015 SILVER Break Up with Bounty VIVA VANTAGE Kimberly-Clark Geometry Global See Details ►