Shopper Marketing: Awareness, Trial, and Conversion

For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST
Kroger Triscuit: A Slice, A Dollop, A Sprinkle
TRISCUIT Crackers Mondelez International Geometry Global Video-player See Details ►
2017 GOLD
Samsung Galaxy S7
Samsung Samsung Pedro, Juan y Diego Video-player See Details ►
2017 SILVER
From a fading brand for the chosen ones into a thriving brand for everyone in 2 years
METRO Cash & Carry Ukraine METRO Cash & Carry Ukraine Ogilvy & Mather Ukraine Video-player See Details ►
2017 BRONZE
Comparame
Chevrolet Chevrolet Interaction Video-player New-pdf-icon See Details ►
2017 BRONZE
Mi Pass
Banco de Chile Banco de Chile Prolam Young & Rubicam Video-player See Details ►
2017 BRONZE
Renewed brand of Eurovision 2017
Eurovision 2017 Song Contest Eurovision 2017 Song Contest Banda Agency Video-player See Details ►
2017 BRONZE
Walgreens "Do Deo Better"
Axe, Dove Men+Care, Degree for Men, Degree for Women, Dove female. Unilever Team Unilever Shopper Video-player See Details ►
2017 FINALIST
BBVA Funcionalidades
BBVA BBVA DDB Chile Video-player See Details ►
2017 FINALIST
Escapadas Gasco
Gasco Gasco GLP Global Interactive Video-player See Details ►
2017 FINALIST
Papas Fritas Marco Polo Rústicas
Marco Polo ICB Opendor Video-player See Details ►