Effie Worldwide

Awareness, Trial, and Conversion

For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2015 FINALIST Naked Juice: Drink Good, Do Good Naked Juice Naked Emerging Brands The Integer Group See Details ►
2015 FINALIST Kingsford Lights Up Grill Sales Kingsford The Clorox Company TPN See Details ►
2015 SILVER Break Up with Bounty VIVA VANTAGE Kimberly-Clark Geometry Global See Details ►
2015 BRONZE Gain Flings Launch Gain Procter & Gamble The Integer Group See Details ►
2014 GOLD Pantene Weather Program Pantene Procter & Gamble Leo Burnett/Arc Worldwide See Details ►
2014 BRONZE Cottonelle - Better Together Cottonelle Kimberly-Clark Geometry Global See Details ►
2014 BRONZE Cloud 10 - Revitalizing the Airport as an acquisition channel American Express Canada American Express Bank of Canada Ogilvy & Mather See Details ►
2013 FINALIST Febreze Fall and Holiday Innovation Plan Febreze Procter & Gamble Saatchi & Saatchi X See Details ►
2013 FINALIST Required Reading for Back to School - Clean & Clear and Neutrogena go Back to School at Walmart Clean & Clear and Neutrogena Johnson & Johnson TracyLocke See Details ►
2013 GOLD The Great American Try-On Depend Kimberly-Clark Corporation OgilvyAction See Details ►