Shopper Marketing: Awareness, Trial, and Conversion

For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2015 BRONZE Gain Flings Launch Gain Procter & Gamble The Integer Group Video-player See Details ►
2015 FINALIST Kingsford Lights Up Grill Sales Kingsford The Clorox Company TPN Video-player New-pdf-icon See Details ►
2015 FINALIST Naked Juice: Drink Good, Do Good Naked Juice Naked Emerging Brands The Integer Group Video-player See Details ►
2014 GOLD Pantene Weather Program Pantene Procter & Gamble Leo Burnett/Arc Worldwide Video-player New-pdf-icon See Details ►
2014 BRONZE Cloud 10 - Revitalizing the Airport as an acquisition channel American Express Canada American Express Bank of Canada Ogilvy & Mather Video-player New-pdf-icon See Details ►
2014 BRONZE Cottonelle - Better Together Cottonelle Kimberly-Clark Geometry Global Video-player New-pdf-icon See Details ►
2013 GOLD The Great American Try-On Depend Kimberly-Clark Corporation OgilvyAction Video-player See Details ►
2013 SILVER Latte Love MilkPEP Milk Processors Education Program (MilkPEP) Draftfcb Video-player See Details ►
2013 BRONZE Aussie Six-Pack Foster's MillerCoors Leo Burnett/Arc Worldwide Video-player See Details ►
2013 FINALIST Required Reading for Back to School - Clean & Clear and Neutrogena go Back to School at Walmart Clean & Clear and Neutrogena Johnson & Johnson TracyLocke Video-player See Details ►