Awareness, Trial, and Conversion
For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.
YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2013 SILVER Latte Love MilkPEP Milk Processors Education Program (MilkPEP) Draftfcb See Details ►
2013 BRONZE Aussie Six-Pack Foster's MillerCoors Leo Burnett/Arc Worldwide See Details ►
2012 GOLD "Every Day is Different" Regimen-Driving Platform Always and Tampax Procter & Gamble Saatchi & Saatchi X See Details ►
2012 GOLD Swiffer Project Jack Co-Marketing Campaign Swiffer Procter & Gamble Saatchi & Saatchi X See Details ►