Commerce & Shopper: Awareness, Trial, and Conversion
For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.
YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
Aussie Six-PackFoster's MillerCoors Leo Burnett/Arc Worldwide See Details ►
Required Reading for Back to School - Clean & Clear and Neutrogena go Back to School at WalmartClean & Clear and Neutrogena Johnson & Johnson TracyLocke See Details ►
Febreze Fall and Holiday Innovation PlanFebreze Procter & Gamble Saatchi & Saatchi X See Details ►
Swiffer Project Jack Co-Marketing CampaignSwiffer Procter & Gamble Saatchi & Saatchi X See Details ►
"Every Day is Different" Regimen-Driving PlatformAlways and Tampax Procter & Gamble Saatchi & Saatchi X See Details ►