Shopper Marketing: Awareness, Trial, and Conversion

For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.




Mundialmente Chevrolet se caracteriza por su tecnología y eficiencia, pero paradójicamente en CR tenía muy baja consideración de compra por ser percibida como una marca “gastona" y anticuada. Para revertir esta situación utilizamos un “call to action” como mensaje de campaña. “Comparame”. Nos daba el ingrediente que faltaba para ganar consideración de compra y, con clientes potenciales más informados, nos distanciamos de los mitos de consumo y tecnología. La campaña se lanzó en Expomovil, el escenario perfecto para comparar. Como resultado las ventas versus el año anterior en la época de dicho evento aumentaron en un 51.49% y un 48.3% con respecto al primer semestre del año anterior, estableciendo un récord a nivel regional.

Brand: Chevrolet
Client: Chevrolet
Agency: Interaction

Renewed brand of Eurovision 2017

The notion of celebrating Diversity and necklace symbol are at the heart of Eurovision values: it is all inclusive and all about countries around Europe, and beyond, that joined together to celebrate both our common ground and our unique differences, as well as some great music

Brand: Eurovision 2017 Song Contest
Client: Eurovision 2017 Song Contest
Agency: Banda Agency

Walgreens "Do Deo Better"

Unilever grew a typically low engagement deodorant category at Walgreens by turning confused deodorant users into re-engaged, educated shoppers elevating the benefits of Unilever products in the process.  We did this by creating a needs-based segmentation that resulted in a first-ever color-coded way-finding system, allowing shoppers to be prompted, guided, advised and inspired across the entire path to purchase.  Armed with information, inspired shoppers helped grow the category by 10.24%, outpacing growth in all other channels.

Brand: Axe, Dove Men+Care, Degree for Men, Degree for Women, Dove female.
Client: Unilever
Agency: Team Unilever Shopper

2018_sme_2018_e-323-024_hero_1 TRISCUIT Crackers Kroger Triscuit: A Slice, A Dollop, A Sprinkle
2017_cl_2017_09_hero_1 BBVA BBVA Funcionalidades
2017_cl_2017_35_hero_1 Gasco Escapadas Gasco

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