Shopper Marketing: Awareness, Trial, and Conversion

For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.



Aussie Six-Pack

The Foster's Oil Can was a beer that guys buy to drink alone. For Foster's to increase sales and distribution, they needed to turn this loner beer into a social beer. Enter the Aussie Six-Pack! Each Oil Can contains 25.4oz of beer, more than double a typical can. Put three cans together and you get the Aussie Six-Pack, complete with an Aussie Six-Pack holder that turned this lonely single into a multipack ready for a party. This program made Foster' s more socially relevant and dramatically increased both distribution and sales.

Brand: Foster's
Client: MillerCoors
Agency: Leo Burnett/Arc Worldwide

Swiffer Project Jack Co-Marketing Campaign

Swiffer enjoyed high awareness, but serious cleaners ignored it; they didn't see Swiffer as better than their reliable mops, brooms and dusters. Procter & Gamble challenged us to reinvent the shopping experience for Swiffer at Walmart to help convert these skeptics. "Project Jack" took Swiffer "out of the box" and displayed it fully assembled. Those who never considered Swiffer before were able to see and feel the quality and cleaning power. Walmart shopper insights helped craft a holistic path-to-purchase launch that drove unprecedented sales lift for Swiffer at Walmart.

Brand: Swiffer
Client: Procter & Gamble
Agency: Saatchi & Saatchi X

"Every Day is Different" Regimen-Driving Platform

During her period, the college female shopper didn't understand that her tampon and pad leaks were most often caused by not varying her products' absorbency as her flow varied. We set out to change that. Our objectives were to grow sales by at least 1 point for Tampax and Always at Walmart and to reverse the share loss trend of both brands. We achieved these goals during the 8-week event (sales growth- 1.1 points and +2% upward sales trend) - all by showing the shopper that "Every Day Is Different".

Brand: Always and Tampax
Client: Procter & Gamble
Agency: Saatchi & Saatchi X

2018_sme_2018_e-323-024_hero_1 TRISCUIT Crackers Kroger Triscuit: A Slice, A Dollop, A Sprinkle
2017_cl_2017_09_hero_1 BBVA BBVA Funcionalidades
2017_cl_2017_35_hero_1 Gasco Escapadas Gasco

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