Effie Worldwide

Disease Awareness & Education: Pharma/Corporate

Efforts that were produced by pharmaceutical companies/other corporate entities to educate and/or promote health awareness.

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Video
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First Haircut

Every two minutes, a woman in the United States is diagnosed with breast cancer and faces a loss of health and identity. For a breast cancer survivor who's lost her sense of self, the journey of triumphantly reclaiming one's beauty can be linked to a simple milestone: that first haircut after treatment. By leverage the journey of one survivor, Tracy DeSoto, in reversing her own cancer narrative, leading to her self-reclamation, Ulta Beauty raised $2.6mm dollars for the BCRF and inspired millions of women to join the fight.

  • Brand: Ulta Beauty
  • Client: Ulta Beauty
  • Agency: MullenLowe U.S.
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Video

Act F.A.S.T.

Nearly 800,000 people have a stroke each year. But until recently, only 1 out of 4 stroke victims arrived at the hospital fast enough to reduce their chance of serious long-term disability. Genentech set out to change that. Through the Act F.A.S.T. campaign, hospitals and advocacy groups were able to effectively educate the public on the signs of stroke and need to get to the hospital right away. After launch, traffic to the website skyrocketed and the percent of patients optimally treated saw its first increase in almost 2 decades.

  • Brand: Genentech, Inc.
  • Client: Genentech, Inc.
  • Agency: CDMiConnect
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Video

Drop Your Pants for Underwareness

665 million Americans have bladder control problems, and almost half of them are younger than 50. Statistically true, but hard to digest, Depend had a mission to shatter the societal stigma against incontinence. The shame around incontinence is inextricably linked to Depend, so when we redefine cultural norms, we redefine our brand. By creating a campaign that overcame the shame of bladder leakage through a mass, public display of solidarity, Depend significantly reduced the shame associated with the condition by 1/3 generating 19,000 sample requests in just the first month.

  • Brand: Depend
  • Client: Kimberly-Clark
  • Agency: Ogilvy & Mather
2017_he_2017_e-1510-867_hero_1 Movantik Envy
2016_he_2016_441479_hero_1 Unbranded Initiative Helping Smokers Click to Quit with Quitters Circle
2016_he_2016_439958_hero_1 Aetna The 11 Initiative
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