Disease Awareness & Education: Pharma/Corporate

Brand/Client efforts designed to educate and/or promote health awareness.  Efforts targeted to either healthcare professionals, patients and/or consumers are eligible for this award. 

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Drop Your Pants for Underwareness

665 million Americans have bladder control problems, and almost half of them are younger than 50. Statistically true, but hard to digest, Depend had a mission to shatter the societal stigma against incontinence. The shame around incontinence is inextricably linked to Depend, so when we redefine cultural norms, we redefine our brand. By creating a campaign that overcame the shame of bladder leakage through a mass, public display of solidarity, Depend significantly reduced the shame associated with the condition by 1/3 generating 19,000 sample requests in just the first month.


Brand: Depend
Client: Kimberly-Clark
Agency: Ogilvy & Mather

2017_he_2017_e-1510-867_hero_1 Movantik Envy
2016_he_2016_439958_hero_1 Aetna The 11 Initiative
2016_he_2016_441479_hero_1 Unbranded Initiative Helping Smokers Click to Quit with Quitters Circle
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