Shopper Marketing: Category/Aisle Evolution

Some of the most impactful shopper marketing efforts occur when a deep understanding of shoppers’ attitudes, behaviors, and needs lead to innovative category/aisle evolution.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 SILVER
From Big Box to Food Boutiques
Roundy's/Metro Market Roundy's/Metro Market Cramer-Krasselt Video-player New-pdf-icon See Details ►
2018 SILVER
The Diageo Whiskey 5
The Diageo Whiskey 5 Diageo North America Mosaic Shopper Video-player See Details ►
2018 BRONZE
Miles A Pump With Personality
BP (British Petroleum) BP British Petroleum North America Ogilvy Video-player New-pdf-icon See Details ►
2018 FINALIST
Ahold: Endcap of Dreams
NABISCO Scale Mondelez International Geometry Global Video-player See Details ►
2017 GOLD
Somos Parrilla
Burger King Burger King DAVID Video-player See Details ►
2017 SILVER
McBot
McDonald's McDonald's DPZ&T See Details ►
2017 SILVER
Llena tu avión
Banco de Chile Banco de Chile Prolam Young & Rubicam Video-player See Details ►
2017 SILVER
Modo Tasty Diners 2017
Diners Club Diners Club del Ecuador MullenLowe Delta Ecuador Video-player See Details ►
2017 BRONZE
Día de los padres
Personal Personal PONCE Video-player See Details ►
2017 BRONZE
Drive Day
McDonald's McDonald's DPZ&T See Details ►