Effie Worldwide

Category/Aisle Evolution

Some of the most impactful shopper marketing efforts occur when a deep understanding of shoppers’ attitudes, behaviors, and needs lead to innovative category/aisle evolution.

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST The Olay Digital Aisle Olay Procter & Gamble Leo Burnett/Arc See Details ►
2017 BRONZE Digitizing Retail Intel Intel Leo Burnett/Arc See Details ►
2016 BRONZE Olay Shelf Reinvention at Walmart Olay Procter & Gamble Saatchi & Saatchi X See Details ►