Effie Worldwide

Category/Aisle Evolution

Some of the most impactful shopper marketing efforts occur when a deep understanding of shoppers’ attitudes, behaviors, and needs lead to innovative category/aisle evolution.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST Ahold: Endcap of Dreams NABISCO Scale Mondelez International Geometry Global See Details ►
2018 SILVER The Diageo Whiskey 5 The Diageo Whiskey 5 Diageo North America Mosaic Shopper See Details ►
2018 SILVER From Big Box to Food Boutiques Roundy's/Metro Market Roundy's/Metro Market Cramer-Krasselt See Details ►
2018 BRONZE Miles A Pump With Personality BP (British Petroleum) BP British Petroleum North America Ogilvy See Details ►
2017 FINALIST The Olay Digital Aisle Olay Procter & Gamble Leo Burnett/Arc See Details ►
2017 BRONZE Digitizing Retail Intel Intel Leo Burnett/Arc See Details ►
2016 BRONZE Olay Shelf Reinvention at Walmart Olay Procter & Gamble Saatchi & Saatchi X See Details ►