Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.

FILTER BY:

PROGRAM

2019 SILVER

What It Takes To Protect

Lysol had been sidelined. Considered too harsh for everyday use, it was losing relevance with moms – even during Cold & Flu season. But by showing moms that Lysol’s strength was matched only by their own, we increased sales, significantly outpacing the category, and became Cold & Flu season heroes once again.

Brand: Lysol
Client: Reckitt Benckiser
Agency: McCann New York

2019 BRONZE

Stay Wild

Over 3 million people visit Jackson Hole in the summer. Come winter, that drops to 200,000. so we set out create a more sustainable economy by increasing winter tourism. We embraced Jackson Hole's raw, rugged voice and invited people to visit the last real mountain town by launching film that ignited people's desire to stay wild featuring Charlie Chaplin's speech from The Great Dictator. It worked, winter visitors increased by 32%.

Brand: Jackson Hole Travel and Tourism
Client: Jackson Hole Travel & Tourism Board
Agency: Colle McVoy

2019 BRONZE

#SuperSickMonday

Each cold/flu season Mucinex fights to regain attention. But with top-of-mind awareness stalled and national consideration shifting to something totally unrelated to sickness—The Big Game—we needed to shake things up. To refocus people on real sickness, we leveraged an insight about faking sick the day after the game. Super Sick Monday was the result. It inserted Mucinex into the national big game conversation, helped us own the Monday after and sparked a phenomenon. Within a week we generated 1+ billion impressions and nearly doubled our TOM awareness.

Brand: Mucinex
Client: Reckitt Benckiser
Agency: McCann New York