Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
FILTER BY:
PROGRAM
2018 GOLD
2018 GOLD
Alibaba Pyeongchang Olympic Campaign--To the greatness of small
Being an international technology giant, Alibaba values the greatness of small. The company believe in the power within small, and set the vision to make it easy to do business everywhere, empowering young people by giving each individual an equal chance to shine. Dislike most of the brands, as the Worldwide Partner of the Olympic Games, Alibaba’s value – To the greatness of small echoes with the Olympic spirits - encouraging everyone’s participation. The communication campaign aims to re-define the conventional perception on SMALL, inspiring people to recognize SMALL is powerful.
Brand:
Alibaba
Client:
Alibaba Group
Agency:
Proximity Advertising (Shanghai) Co., Ltd
FINALISTS
DBS Bank
Naughty or Nice?
Ancestry
Declaration Descendants
Harina de Maiz YA
El HaYAcazo
