Effie Worldwide

Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

FILTER BY:

PROGRAM

2018_na_2018_e-2479-436_hero_1
Video

Halftime Bathroom Break

The Halftime Bathroom Break garnered 2.65 billion impressions and drew 96% positive reactions.Trended nationally in the Top 10 on twitter.Racked up 93.9 MM earned impressions without any paid support.

  • Brand: Febreze
  • Client: Procter & Gamble
  • Agency: Grey New York
2017_na_2017_e-1969-016_hero_1
Video
Pdf

Morton Safe-T-Pet - A Safer Winter for All

Purchase of ice melt products is typically driven by necessity and impulse. Morton Salt's Safe-T-Pet generated proactive purchases by shifting the frame of reference from "weather necessity" to "pet must-have". We used a content marketing strategy aimed at driving an emotional connection with "Pet Parents". Morton Salt created a 90-second video starring two dogs, Lucy and George; best friends kept apart by the perils of paw-unfriendly ice-melt. Safe-T-Pet is the strong, silent hero that reunites them. The result: A full 60% increase in sales compared to the same period year over year.

  • Brand: Morton Salt
  • Client: Morton Salt
  • Agency: Neo@Ogilvy
2017_na_2017_e-2098-131_hero_1
Video
Pdf

The Co-Worker Collection

Let's be honest, when you think holiday shopping, we bet you don't think, “Office Depot Office Max!” Don't worry - it wasn't a destination anyone considered during the Holidays.  During a time when no one thought of us, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving an untouched human truth – all while spreading some passive aggressive cheer.  

  • Brand: Office Depot OfficeMax
  • Client: Office Depot OfficeMax
  • Agency: McCann New York
2018_na_2018_e-3038-154_hero_1 IKEA IKEA Back to College
2018_na_2018_e-2628-673_hero_1 Ancestry Declaration Descendants
2017_na_2017_e-1346-748_hero_1 Microsoft Harmony for the Holidays
KEYWORD
ADVANCED SEARCH ▼

Questions?

To browse winners in this category from previous years