Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 



Macho que se respeta, respeta

Brand: Holcim Fuerte
Client: Holcim Ecuador
Agency: Maruri Grey

Alibaba Pyeongchang Olympic Campaign--To the greatness of small

Being an international technology giant, Alibaba values the greatness of small. The company believe in the power within small, and set the vision to make it easy to do business everywhere, empowering young people by giving each individual an equal chance to shine. Dislike most of the brands, as the Worldwide Partner of the Olympic Games, Alibaba’s value – To the greatness of small echoes with the Olympic spirits - encouraging everyone’s participation. The communication campaign aims to re-define the conventional perception on SMALL, inspiring people to recognize SMALL is powerful.

Brand: Alibaba
Client: Alibaba Group
Agency: Proximity Advertising (Shanghai) Co., Ltd

Neighborhoods of the dead

Brand: Indio
Client: Cervecería Cuauhtémoc Moctezuma Heineken México
Agency: Montalvo

2018_sg_2018_24_hero_1 DBS Bank Naughty or Nice?
2018_na_2018_e-2628-673_hero_1 Ancestry Declaration Descendants
2018_ec_2018_49_hero_1 Harina de Maiz YA El HaYAcazo

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