Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
FILTER BY:
PROGRAM
2019 GOLD
Share in the true spirit of Ramadan
Whilst most avoid the potential backlash of culturally-insensitive advertising during Ramadan, McDonald’s simply couldn’t. Not when it repeatedly impacts our bottom-line. Instead of fighting a month of self-restraint with food-romance, we crafted a gripping narrative. This Ramadan, McDonald’s became the vehicle for all to share in the spirit of the holy month. Featuring the “Happy Sharing Box”, we showed how a simple act of sharing elevates Ramadan from being about connections amongst Muslims to connections amongst Singaporeans. And in sharing we too received: 11.5% increased sales, 20% increase on McDelivery.
Brand:
McDonald's Singapore
Client:
Hanbaobao Pte Ltd
Agency:
DDB Group Singapore
Language:
English
2019 GOLD
FINALISTS
Boursin
We summer, Oui Boursin
Canadian Paralympic Committee
The Paralympic Network
Hallmark
2017 Retail Holiday Keepsakes Campaign
