Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

2018 SILVER

Halftime Bathroom Break

The Halftime Bathroom Break garnered 2.65 billion impressions and drew 96% positive reactions.Trended nationally in the Top 10 on twitter.Racked up 93.9 MM earned impressions without any paid support.

• Brand: Febreze
• Client: Procter & Gamble
• Agency: Grey New York

2017 GOLD

Morton Safe-T-Pet - A Safer Winter for All

Purchase of ice melt products is typically driven by necessity and impulse. Morton Salt's Safe-T-Pet generated proactive purchases by shifting the frame of reference from "weather necessity" to "pet must-have". We used a content marketing strategy aimed at driving an emotional connection with "Pet Parents". Morton Salt created a 90-second video starring two dogs, Lucy and George; best friends kept apart by the perils of paw-unfriendly ice-melt. Safe-T-Pet is the strong, silent hero that reunites them. The result: A full 60% increase in sales compared to the same period year over year.

• Brand: Morton Salt
• Client: Morton Salt
• Agency: Neo@Ogilvy

2017 SILVER

The Co-Worker Collection

Let's be honest, when you think holiday shopping, we bet you don't think, “Office Depot Office Max!” Don't worry - it wasn't a destination anyone considered during the Holidays.  During a time when no one thought of us, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving an untouched human truth – all while spreading some passive aggressive cheer.  

• Brand: Office Depot OfficeMax
• Client: Office Depot OfficeMax
• Agency: McCann New York

FINALISTS

IKEA IKEA Back to College

Ancestry Declaration Descendants

Microsoft Harmony for the Holidays