Effie Worldwide

Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 

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Video

Halftime Bathroom Break

The Halftime Bathroom Break garnered 2.65 billion impressions and drew 96% positive reactions.Trended nationally in the Top 10 on twitter.Racked up 93.9 MM earned impressions without any paid support.

  • Brand: Febreze
  • Client: Procter & Gamble
  • Agency: Grey New York
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Video
Pdf

Morton Safe-T-Pet - A Safer Winter for All

Purchase of ice melt products is typically driven by necessity and impulse. Morton Salt's Safe-T-Pet generated proactive purchases by shifting the frame of reference from "weather necessity" to "pet must-have". We used a content marketing strategy aimed at driving an emotional connection with "Pet Parents". Morton Salt created a 90-second video starring two dogs, Lucy and George; best friends kept apart by the perils of paw-unfriendly ice-melt. Safe-T-Pet is the strong, silent hero that reunites them. The result: A full 60% increase in sales compared to the same period year over year.

  • Brand: Morton Salt
  • Client: Morton Salt
  • Agency: Neo@Ogilvy
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Video
Pdf

The Man on the Moon

In 2015, John Lewis took a brave new approach to their Christmas advertising. Partnering with AgeUK, John Lewis used their ads to highlight the fact that many old people spend Christmas alone. The benefits to AgeUK were huge, raising over £2m. But the payback to John Lewis was even bigger, resulting in record sales and market share. With every £1 spent on advertising delivering over £10 in extra profit for the department store, this case shows that advertising can be a force for good and a sound financial investment.

  • Brand: John Lewis
  • Client: John Lewis
  • Agency: adam&eveDDB
2018_sg_2018_25_hero_1 Heineken All I want for Christmas is Heineken
2018_sg_2018_24_hero_1 DBS Bank Naughty or Nice?
2018_na_2018_e-3038-154_hero_1 IKEA IKEA Back to College
KEYWORD
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