Seasonal Marketing

This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business. 




How Aldi won Christmas with the help of a humble carrot

Despite having a winning formula as a deep-discounter supermarket Aldi still had an issue at Christmas. Its core shoppers spent disproportionately more than average on making their Christmas special, but they didn’t spend it all with Aldi, trading up-and-out into other retailers. By creating and sticking with Kevin the Carrot over Christmas 2016-2017, Aldi stayed more top-of-mind for its shoppers, built an emotional connection with the brand and showcased its range. Aldi reduced its Christmas dip in market share and became the fastest growing supermarket of Christmas 2016 and 2017.

  • Brand: Aldi UK
  • Client: Aldi Stores
  • Agency: McCann Manchester

Halftime Bathroom Break

The Halftime Bathroom Break garnered 2.65 billion impressions and drew 96% positive reactions.Trended nationally in the Top 10 on twitter.Racked up 93.9 MM earned impressions without any paid support.

  • Brand: Febreze
  • Client: Procter & Gamble
  • Agency: Grey New York

The Greatest Gift is Sharing

At the trickiest time of the year, in the teeth of the toughest market conditions, Sainsbury’s 2016 Christmas campaign ‘The Greatest Gift’ surpassed all expectations delivering an expected profit ROI over £25 per £1 spent (with less media spend than competitors). By landing our seasonal platform, ‘Christmas is for sharing’ in a fresh, entertaining and emotive way, through the story of The Busby family, and collaborations with Bret McKenzie, James Corden and Gogglebox we created advertising that was indistinguishable from entertainment, proving creativity reaps the greatest returns. 

  • Brand: Sainsbury's
  • Client: Sainsbury's
  • Agency: AMV BBDO
2018_sg_2018_24_hero_1 DBS Bank Naughty or Nice?
2018_na_2018_e-2628-673_hero_1 Ancestry Declaration Descendants
2018_sg_2018_25_hero_1 Heineken All I want for Christmas is Heineken

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