Media Innovation - New Channel Creation
This award showcases those who had the insight and creativity to create a new media channel to effectively grab their audience and effectively engage with them.
What's the colour of air at your home?
The campaign of Pomysł na generated a significant sales increase and successfully repositioned the entire brand, breaking the negative image of instant products. The brand managed to successfully integrate into contemporary culinary trends and respond to the growing consumers’ requirements in terms of nutrition quality. We convinced consumers that with Pomysł na they can cook efficiently, wholesomely and naturally. We successfully reboot the perception of the products “from the sachet”, leading to the first in years growth in brand sales, which almost doubled the dynamics of the entire category.
Everyday life of a modern kid is full of questions, desires of new experiences, adventures and surprises. Mobile devices and games attract special attention to curious kids. Rastishka realized that it was time for him to change and present for kids a new extreme experience. We created a mobile app with the technology of AR (augmented reality), which allows you to vitalize objects which are pictured on Rastishka yogurt. If you buy Rastishka, your kid can collect the solar system, explore the world of marine animals or a fun alphabet with dinosaurs. We managed to combine product, new technology and brand mission in one solution - a mobile app. It allowed us to grow the market share of the brand, protect our competitors' position, improve brand performance, and build a database of 350,000 regular users of the app.
Brand: Beer Point
Client: Beer Point
Precious™ Innovation in Maggi campaign
It is the most difficult Task, to be innovative in the field, where everybody has been acting the same way, preserving the "market standard". Precious™ is the revolution in TV planning. Due to use of data & technology in the way, nobody has come up before. Thanks to usage of Precious, we have finally the chance to communicate with people really responsible for sales and business growth. In Maggi C ase, we targeted Light & Medium category buyers. The campaign has successfully reached them, noticeably boosting awareness indicators & sales levels.
Client: Nestlé Polska
Agency: Saatchi & Saatchi IS