Media Innovation - Emerging & New Channels
This award showcases those who had the insight and creativity to change the way a particular, emerging media channel is consumed or to create a new channel.
The Artistry of Service
When it comes to buying cars, online platforms have empowered people to make decisions without stepping into dealerships; an era where algorithms influence buying decisions
This means the role of the physical dealerships, such as Al Tayer Motors, was diminishing, with prospective buyers less engaged.
We changed that by taking a subject that no one ever talks about and turned it into a story about human achievement.
Transforming a functional customer experience into a rewarding emotional one, we took car servicing and made it into a thing of beauty.
Brand: Al Tayer Motors
Client: Al Tayer Motors
Agency: FP7 McCann Dubai
Master Painter Rewards
In a region where painters are still the most influential stakeholders in the paint purchase process, no brand was being able to ensure their loyalty. Enter Master Painter, the region's first loyalty programme aimed to empower painters and give them full control of their relationship with Jotun. Thanks to the launch of the new programme, painters were spending 108% more per month than before it was launched, which helped the brand increase retail sales by 5%.
Client: Jotun MEIA
Agency: Wunderman Dubai
Great targeted "always-on" programmatic campaign that introduces moms to key Agusha categories, at the brand selection’s time for complementary feeding’s introduction, and stimulates first purchase
Client: PepsiCo Holdings LLC
Agency: OMD Optimum Media
Language: English, Russian