Media Innovation - New Channel Creation

This award showcases those who had the insight and creativity to create a new media channel to effectively grab their audience and effectively engage with them.




Madden NFL is the most successful sports video game franchise in history. But after 26 years, we had lost relevance. To get Madden back into the pop culture conversation, we created a real-time GIF engine powered by trash talk, called the GIFERATOR, which fanned the flames of rivalry throughout the NFL season. Between developing a new content platform, speaking in the language of our audience, and becoming a certified meme, Madden managed to capture the attention of the Internet while initiating a new generation into the Madden Madness.

Brand: EA Madden NFL 15
Client: EA Sports
Agency: Heat

LinkedIn-China WeChat Account

Brand: LinkedIn
Client: Linkedin
Agency: Linkedin

More than a sign

Client: Business Partner LLC (
Agency: Young and Rubicam FMS LLC

2018_mn_2018_e-698-056_hero_1 McDonald's GCC Big Tasty Online Challenge
2018_ru_2018_1093_hero_1 LUKOILPERM "White Collars VS Helmets"
2018_ru_2018_1154_hero_1 MediaMarkt The way entering a subculture increased sales without any mass advertising

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