Media Innovation - New Channel Creation

This award showcases those who had the insight and creativity to create a new media channel to effectively grab their audience and effectively engage with them.

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More than a sign


Brand: Dislife.ru
Client: Business Partner LLC (Dislife.ru)
Agency: Young and Rubicam FMS LLC

Tencent Online Game “We Fire”-Kris Wu H5 Fan Marketing


Brand: Tencent Online Game “We Fire”
Client: Tencent
Agency: BlueFocus Digital

#IBMFoodTruck

To demonstrate the potential of Watson and enlist skeptical developers and start-ups, we showed off a creative computer. Using the cloud, we put IBMs Watson in a Food Truck and parked it at SXSWi in Austin. Menu suggestions solicited via twitter (e.g. #Burrito) were reinvented by Watson into deliciously deranged recipes (e.g. Austrian Chocolate Burrito). We drove 100MM+ impressions, and thousands of applications by developers to see what they could build with Watsons help. It was a branded content campaign where the content was food.


Brand: IBM Watson
Client: IBM
Agency: Ogilvy & Mather

2019_ru_2019_1973_hero_1 Ingosstrakh Life insurance
2019_ru_2019_2159_hero_1 Viber Viber WC2018: using WC2018 to grow Viber user base
2019_ru_2019_2475_hero_1 Otrivin Near at hand: how a common figure of speech became the core of the media strategy
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