Media Innovation - Emerging & New Channels

This award showcases those who had the insight and creativity to change the way a particular, emerging media channel is consumed or to create a new channel. 

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More than a sign


Brand: Dislife.ru
Client: Business Partner LLC (Dislife.ru)
Agency: Young and Rubicam FMS LLC
Language: English

#IBMFoodTruck

To demonstrate the potential of Watson and enlist skeptical developers and start-ups, we showed off a creative computer. Using the cloud, we put IBMs Watson in a Food Truck and parked it at SXSWi in Austin. Menu suggestions solicited via twitter (e.g. #Burrito) were reinvented by Watson into deliciously deranged recipes (e.g. Austrian Chocolate Burrito). We drove 100MM+ impressions, and thousands of applications by developers to see what they could build with Watsons help. It was a branded content campaign where the content was food.


Brand: IBM Watson
Client: IBM
Agency: Ogilvy & Mather
Language: English

2020_me_2020_e-4767-188_hero_1 Skittles Subverting the Super Bowl Spectacle
2019_mn_2019_139_hero_1 Standard Chartered United Arab Emirates The Art Gap
2019_mn_2019_141_hero_1 Waste Management Coalition Toxic Flag
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