Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.



Planet or Plastic?

Facing one of the largest, growing environmental crises in recent memory, National Geographic launched an integrated effort to genuinely change the conversation and drive change around plastic pollution.

Brand: National Geographic
Client: National Geographic
Agency: McCann New York

Cocinando en los Orígenes

Brand: Diners Club del Ecuador
Client: Banco Diners Club del Ecuador S.A.
Agency: Mullen Lowe Delta

How Seventh Generation turned the environment into a personal matter for millennial moms

How does Seventh Generation, a small 'green,' purpose-driven household cleaning brand get the mainstream mom to consider the environmental impact of their choices? By making it a personal matter of her family's health, not the environment's. In doing so, Seventh Generation was able to grow double digits, taking volume directly from the mass market brands, proving that with the right strategy, the little guy can win and make the world a better place in the process.

Brand: Seventh Generation
Client: Seventh Generation
Agency: 72andSunny

2019_pos_2019_e-3805-795_hero_1 Colgate Colgate Save Water at Walmart
2018_pos_2018_e-2923-053_hero_1 Hangar 1 Fog Point Hangar 1 Fog Point
2018_ec_2018_64_hero_1 Holcim Fuerte Macho que se respeta, respeta

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