Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.



The First Account Designed for Climate Action

Drowned out by other banks focused on a short list of offerings—convenience, service and low fees—Bank of the West tapped into a growing desire for brands who put principle alongside profit. The 1% for the Planet Account created the ultimate proof of the banks’ values—the only bank account that helps everyday people take climate action. This first-of-its-kind account drove the highest consideration levels in Bank history, and achieved 139% of sales goals even through the depths of the pandemic.

Brand: Bank of the West
Client: Bank of the West
Agency: the community
Language: English

Tomorrow's Water

Turkey will be a water poor in near future. And yet people waste like there is no tomorrow. Every year, we waste water equal to the size of a lake, on needless pre-rinsing. To save tomorrow’s water and start a movement Finish started an integrated water preservation campaign. Glasses that show how much water remained in dried lakes, Turkey’s first ever docu-drama 25 Liters, the ad campaign, the website on which users can calculate their footprint and a project which saved once a dried up lake.

Brand: Reckitt-Finish
Client: Reckitt
Agency: Havas Turkey
Language: English

Pugdy: un perro con energía infinita

Brand: Toyota Costa Rica
Client: Purdy Motor
Language: Spanish

2021_pos_2021_e-6316-631_hero_1 Seventh Generation Seventh Generation’s Rebuttal to Trump
2019_co_2019_e-87-917_hero_1 BANCOLOMBIA La Escuela De La Sostenibilidad
2019_cn_2019_e192-ge-160235046_hero_1 Midea Intergared Marketing for Midea new windless air conditoning products

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