Positive Change - Environmental: Brands
Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.
Planet or Plastic?
Facing one of the largest, growing environmental crises in recent memory, National Geographic launched an integrated effort to genuinely change the conversation and drive change around plastic pollution.
Brand: National Geographic
Client: National Geographic
Agency: McCann New York
How Seventh Generation turned the environment into a personal matter for millennial moms
How does Seventh Generation, a small 'green,' purpose-driven household cleaning brand get the mainstream mom to consider the environmental impact of their choices? By making it a personal matter of her family's health, not the environment's. In doing so, Seventh Generation was able to grow double digits, taking volume directly from the mass market brands, proving that with the right strategy, the little guy can win and make the world a better place in the process.
Brand: Seventh Generation
Client: Seventh Generation