Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.

FILTER BY:

PROGRAM

2017_pos_2017_e-1739-912_hero_1
Video

How Seventh Generation turned the environment into a personal matter for millennial moms

How does Seventh Generation, a small 'green,' purpose-driven household cleaning brand get the mainstream mom to consider the environmental impact of their choices? By making it a personal matter of her family's health, not the environment's. In doing so, Seventh Generation was able to grow double digits, taking volume directly from the mass market brands, proving that with the right strategy, the little guy can win and make the world a better place in the process.

  • Brand: Seventh Generation
  • Client: Seventh Generation
  • Agency: 72andSunny
2017_ap_2017_ss-bp002_hero_1
Video
Pdf

Brewtroleum

  • Brand: DB Breweries _ DB Export
  • Client: DB Breweries
  • Agency: Colenso BBDO
2017_pos_2017_e-1651-054_hero_1
Video

Who We Are Is What We Leave Behind

The National Parks recently celebrated their 100th birthday, but their survival for the next 100 is threatened by the very visitors that enjoy them. The problem? The 100 million pounds of yearly visitor generated trash. Subaru is determined to change that. Since 2004, the Subaru plant in Indiana has produced over 2.5 million vehicles and zero trash. Now, we would share this expertise with the National Parks. Along with operational assistance, we're using marketing and communications to raise awareness and educate visitors on their impact and how they can help.

  • Brand: Subaru of America
  • Client: Subaru of America
  • Agency: Carmichael Lynch
2018_pos_2018_e-2923-053_hero_1 Hangar 1 Fog Point Hangar 1 Fog Point
2018_pos_2018_e-2779-279_hero_1 Colgate Colgate Save Water 2017
2017_pos_2017_e-1431-743_hero_1 Burt's Bees #BringBackTheBees
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years