Effie Worldwide

Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.




How Seventh Generation turned the environment into a personal matter for millennial moms

How does Seventh Generation, a small 'green,' purpose-driven household cleaning brand get the mainstream mom to consider the environmental impact of their choices? By making it a personal matter of her family's health, not the environment's. In doing so, Seventh Generation was able to grow double digits, taking volume directly from the mass market brands, proving that with the right strategy, the little guy can win and make the world a better place in the process.

  • Brand: Seventh Generation
  • Client: Seventh Generation
  • Agency: 72andSunny

Who We Are Is What We Leave Behind

The National Parks recently celebrated their 100th birthday, but their survival for the next 100 is threatened by the very visitors that enjoy them. The problem? The 100 million pounds of yearly visitor generated trash. Subaru is determined to change that. Since 2004, the Subaru plant in Indiana has produced over 2.5 million vehicles and zero trash. Now, we would share this expertise with the National Parks. Along with operational assistance, we're using marketing and communications to raise awareness and educate visitors on their impact and how they can help.

  • Brand: Subaru of America
  • Client: Subaru of America
  • Agency: Carmichael Lynch

The Scarecrow

Chipotle is known for its food, but few know that Chipotle has radically changed the fast food industry. Believing the more people know about Chipotle, the more they will become passionate loyal customers, Chipotle wanted to tell this story. The result: a content-driven marketing platform, Cultivate a Better World, designed to emotionally engage customers in Chipotle's journey to create a sustainable future. As a continuation of the platform, The Scarecrow game and film were created, generating a conversation about the state of processed food and its effect on our world.

  • Brand: Chipotle Mexican Grill
  • Client: Chipotle Mexican Grill
  • Agency: CAA Marketing
2018_pos_2018_e-2923-053_hero_1 Hangar 1 Fog Point Hangar 1 Fog Point
2018_pos_2018_e-2779-279_hero_1 Colgate Colgate Save Water 2017
2017_pos_2017_e-1599-825_hero_1 Honey Nut Cheerios Bring Back The Bees


To browse winners in this category from previous years