Positive Change - Environmental: Brands
Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.
Separate with us
"Separate with us" is a nationwide project by Coca-Cola, aimed at promoting garbage sorting and collection. Russia produces over 70 million tons of municipal solid waste annually, recycling only 7% of that. The rest goes to waste dumps ends up polluting the environment.However, if collected and recycled properly, waste can be beneficial. For example, recycled plastic can be used to manufacture useful items. It involves all of us – pupils, students and residents of apartment buildings. This is a new lifestyle, designed to educate the public on the different ways of handling garbage properly and maintaining an eco-friendly lifestyle.
Client: CocaCola Soft Drink Consulting LLC
Agency: R.I.M. Partners Network
Planet or Plastic?
Facing one of the largest, growing environmental crises in recent memory, National Geographic launched an integrated effort to genuinely change the conversation and drive change around plastic pollution.
Brand: National Geographic
Client: National Geographic
Agency: McCann New York