Positive Change - Environmental: Brands
Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.
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2023 SILVER
No trash - No problem
In Latvia, a large amount of waste is buried at landfill, and since people do not face the problem directly, they do not act. To make people face the problem, we planned 3 phases: first, we scared people with a new landfill soon to be built nearby the residents; second, we educated them; and lastly – we reminded them to build habits. We reached 61% of the total defined audience, 37% of people committed to reducing waste after the campaign, and the unsorted waste at the landfill decreased by 2%.
Brand:
Getlini EKO landfill
Client:
Getlini EKO
Agency:
White Label (Latvia)
Language:
English
2023 SILVER
Solar Billboard
By 2040, the Group wants to be carbon neutral throughout the value chain. One of the ways to get there is through Beer Power, a relationship program with bar owners that directs sustainable energy generated in factories to bars to reduce their consumption and help the environment. With the challenge of recruiting new partners for the program, we installed solar panels in OOHs and turned them into mini sustainable energy farms to supply bars.
Brand:
Heineken
Client:
Heineken Brasil
Agency:
Le Pub Brasil
Language:
English
2023 SILVER
#CoronaIsland, la única isla plastic free del mundo
Esta es la historia de cómo Cerveza Corona logró volver a poner la atención de las personas sobre su batalla más importante, proteger océanos y playas de la contaminación ¿La estrategia? En un mundo donde las islas de plástico se volvieron una dolorosa evidencia de la contaminación de los océanos, Cerveza Corona creó un símbolo de esperanza, la primera y única isla 100% plastic-free del mundo. Así nació Corona Island, una experiencia tropical diseñada para demostrar que vivir en paz con la naturaleza es posible.
Brand:
Corona
Client:
AB InBev Colombia
Agency:
DDB Colombia
Language:
Spanish
FINALISTS
Helados Bon
Sabor Bajo el Mar
IQOS
We light up our cities
Procter & Gamble
Protect Our Planet: Sustainability made easy
