Effie Worldwide

Omni-Channel Shopper Experience

Winners in this category will represent the best examples of manufacturers and retailers committed to providing effective omni-channel shopper experiences.




Dove #SpeakBeautiful at Target

In 2014, young women sent over 5 MILLION negative tweets about beauty and body image. Dove set out to change that with a social movement to inspire girls to #SpeakBeautiful about themselves and others. To combat negative conversations, we brought this message, for the first time ever, into the tangible world of Target and onto devices where girls were doing most of the talking - their mobile phones. By creating a constant reminder to get her to #SpeakBeautiful whenever she touches her phone, we extended the social movement while driving cross-category purchase of Dove products. 

  • Brand: Dove
  • Client: Unilever
  • Agency: Team Unilever Shopper

#Say It With Pepsi

With young cola drinkers looking at the category in a whole new way, we helped differentiate Pepsi at shelf with #SayItWithPepsi - their biggest campaign in a decade. We designed over 200 custom emojis, placed them on millions of Pepsi bottles and got the word out with a "kitchen sink" campaign that turned every touchpoint into an opportunity for self-expression. By the end of the Summer, we had crushed every objective and had everyone talking.

  • Brand: Pepsi
  • Client: PepsiCo
  • Agency: TracyLocke

CVS Love Your Skin

In 2014, CVS re-branded with a renewed focus on health, but they needed a way to unite their health positioning with on-trend beauty categories. Unilever created "Love Your Skin," a platform that leveraged the Dove, Vaseline and Simple brands to link beauty and health and encourage women to consider their skin as part of their overall well-being. "Love Your Skin" drives skin health education and helps build a broader, more intentional skin care regimen while leveraging each brands area of skin expertise to create a more powerful, head-to-toe skincare approach.

  • Brand: Dove, Vaseline, Simple
  • Client: Unilever
  • Agency: Team Unilever Shopper
2016_sme_2016_440064_hero_1 Chobani Chobani "Create. Mix. Enjoy."


To browse winners in this category from previous years