Data-Driven

Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.

2024 SILVER

Toyota Sales Match Back

Toyota needed to recover lost market share due to the impact of COVID-19, and its position as the top seller for the Northern California region. Enter the Sales Match Back System. Combining Toyota’s first-party data with the data we collected showed us how to better target potential buyers. We could follow the path buyers take through the sales process and adjust our ads accordingly. Toyota recaptured leading market share, while decreasing cost per sale for first-party audiences by a resounding 87% while increasing spend for the same audiences by 80%.

Brand: Toyota
Client: Toyota Northern California
Agency: H/L
Language: English

2024 BRONZE

Shock of Recognition

To overcome a sales plateau, increase consideration and get car shoppers onto SET Dealer lots during a turbulent time in the automotive industry, we needed to cut through the noise and capture the attention of an uncertain consumer. By identifying covert signals that triggered potential car shoppers’ actions weeks and even months before purchase, and then delivering hyper-relevant creative in hyper-relevant channels that struck a personal chord, the brand was able to increase both consideration and leads significantly.

Brand: Southeast Toyota Distributors
Client: Southeast Toyota Distributors
Agency: 22squared
Language: English

2023 SILVER

La Probabilidad Artois

Stella está entre las marcas más icónicas y con más trayectoria del planeta, pero es muy difícil poner en perspectiva sus más de 6 siglos. Diseñamos una experiencia para poner esos números inabarcables en contexto. Realizamos una muestra en el Museo de Bellas Artes, con cuadros pintados desde 1366, en los que hay gente tomando cerveza y una web app, que permitía escanear las obras y obtener la probabilidad de que esas cervezas fueran una Artois.

Brand: Stella Artois
Client: Cervecería y Maltería Quilmes
Agency: GUT
Language: Spanish

FINALISTS

MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO LA GRAN GUÍA DE JOCHOS Y HAMBURGUESAS

Nosotras Intimawear Nosotras Intimawear: Una Revolución Sostenible y Empática en el E-commerce

Inca Kola La teoría de la retornabilidad de “Albert E”.