Effie Worldwide

Data-Driven / Programmatic

Data-driven / programmatic media is the application of data and technology to identify and match the right audiences to the right media at the right moments. 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST JustGrab - The Real-Time Campaign to Introduce Dynamic Fixed Upfront Fares Grab GRABCAR PTE LTD BLKJ PTE LTD See Details ►
2018 FINALIST Play It Safe - Data Driven Travel Haikus Income INCOME BBH ASIA PACIFIC See Details ►
2018 FINALIST Down Syndrome Answers Canadian Down Syndrome Society Canadian Down Syndrome Society FCB Canada See Details ►
2018 SILVER Aveeno’s Data Driven Masterbrand Aveeno Johnson & Johnson J3 See Details ►
2018 BRONZE Creating Media Faster than the Flu Theraflu GSK PHD See Details ►
2018 BRONZE Live Unboxed: Precision Marketing Samsung Mobile Samsung Asia Pte Ltd J. Walter Thompson Singapore See Details ►
2017 FINALIST Love This? Live There. Airbnb Airbnb Starcom See Details ►
2017 FINALIST Butts in Seats JetBlue JetBlue Airways MullenLowe Mediahub U.S. See Details ►
2017 FINALIST Every Dog Deserves the Right Nutrition IAMS Mars Petcare Starcom See Details ►
2017 SILVER The moment to be a native Chinese speaker Pagoda Academy Pagoda Academy Overman See Details ►