Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.



From deflection to action: the campaign that rallied millions of Australians to help stop violence against women at the start

It's not often that an advertising campaign gets adult Australians to take action – without tangible incentive, and in the face of an uncomfortable truth: that the excuses we make for disrespect, allow violence against women to grow.
While Phase One of the Effie-winning campaign Stop it at the Start established this truth, Phase Two tackled the arguably tougher objectives of getting Australians to reconcile their role and respond. This time, in a polarised climate, and on half the spend.
But, it’s early days yet. Because it’ll be another generation before the campaign’s full effect is felt.

Brand: Department of Social Services (DSS), Australian Federal Government
Client: Department of Social Services (DSS), Australian Federal Government
Agency: BMF
Language: English

Reactine Pollen Alerts Integrated Campaign

Reactine had #1 market share, but was under significant threat from aggressive competitors and new players entering the category. To fend off rivals and drive advantage, Reactine saw opportunity to better meet the needs of allergy sufferers by offering relief and utility in moments when it counted most. Reactine launched a multi-platform, data-driven Pollen Alerts Program that anticipated sufferers' needs and delivered real-time, dynamic, customized allergy messaging in high-receptivity environments. The program was phenomenal success, driving increased brand interest, strengthening Reactine’s #1 share position and widening the gap vs. competitors.

Brand: Reactine
Client: Johnson & Johnson Inc.
Agency: UM Canada
Language: English

Lo que deseas, a un clic

El análisis de la data (cliente y nuestra) y la consecuente estrategia de programática, nos permitió generar miles de mensajes diferentes, personalizados en base a los intereses de los clientes, que llegaban en el momento exacto de necesidad. Con más de 4,000 formularios completados en línea, alcanzamos y superamos los objetivos asignado. Nuestra mejor campaña de préstamos a la fecha.

Brand: Banco Popular Dominicano
Client: Banco Popular Dominicano
Agency: Pagés BBDO
Language: Spanish

2020_me_2020_e-4682-194_hero_1 Marzetti Veggie Dips Scoring an Invite to the Big Game Party Table
2020_me_2020_e-4865-148_hero_1 Xeomin Later Haters
2020_ch_2020_e-60-727_hero_1 Vorwerk TM6 «Der schlechteste Koch der Schweiz»

Filter by:
+ Add More Filters

To browse winners in this category from previous years