Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.



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Brand: Mastercard
Client: Mastercard
Agency: FP7 McCann Dubai
Language: English

PSYCHIC SARAH TV series targeted pre-rolls

The digital campaign to promote series “Psychic Sarah” was based on the most topical consumers' insight – to search all the necessary information in online search engines. That's why our targeted communication, which catered for the users' real inquiries, resonated so well with our TA.

Client: TNT Broadcasting Network
Language: English, Russian

Allergy tracker - pollen forecast based on AI

What to do if you are a brand-challenger in supercompetitive category of anti-allergy remedies, just entered the market with opportunity to communicate in media? Act outside the box, use modern technology and create value for the consumer - this is recipe for success! Flixonase ​​did that after transition from Rx to OTC. In the first year of media support, brand created a unique service: allergy forecast based on big data and artificial intelligence. The service enabled consumers to know in advance about allergies to come, and allowed the brand to declare itself and take strong position in the market!

Brand: Flixonase
Client: GSK Consumer Healthcare Russia
Agency: MediaCom
Language: English, Russian

2020_ch_2020_e-60-727_hero_1 Vorwerk TM6 «Der schlechteste Koch der Schweiz»
2020_me_2020_e-4682-194_hero_1 Marzetti Veggie Dips Scoring an Invite to the Big Game Party Table
2020_me_2020_e-4865-148_hero_1 Xeomin Later Haters

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