Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

2020 SILVER

«Home of Trails»

Wir haben es geschafft, Graubünden als unbekannte Bike-Region weltweit auf den Radar der Biker-Community, einer sehr schwer zu erreichenden Zielgruppe, zu bringen. Mit einer integrierten Branded-Content-Kampagne haben wir weltweit für Aufmerksamkeit gesorgt und Graubünden aus dem Schatten global bekannter Bike-Regionen an die Spitze der Facebook-Feeds zu katapultieren. 4.8 Millionen Views des Videos, 1295 Social Posts zur Kampagne, 20'525 Shares der Kampagne, Suchzugriffe wurden um 96% schweizweit und 29% weltweit erhöht, 59525 Hot Leads (gemessen in Clicks auf die Angebote) und 53% Umsatzsteigerung durch Biketicket 2 Ride Sales.

Brand: «Home of Trails»
Client: Enavant Graubünden Bike
Agency: Jung von Matt/Limmat
Language: German

2019 GOLD

Funny Things Off The Top Of My Head

Clear the air about Dandruff by giving people a good laugh about it. Flipped over the decreasing sales trend and increased it by 1.7% in a category that shrank by 5.6%.

Brand: Head and Shoulders
Client: P&G Dubai
Agency: Saatchi & Saatchi MENA
Language: English

2019 GOLD

Strepsils Stereo

While music is the pulse of the Pakistan’s youth and is being exploited by global brands with big-budget platforms, there exists little-to-no functional connect between brand and  platform. Amid this content clutter, no brand had a more direct connect with singing than throat-soothing lozenges. So, we got rid of the instruments to focus on what was relevant to our Brand: VOICE. Rather than latching onto an existing trend, we collaborated with a leading artist/label to launch Pakistan’s first Acapella music platform which racked up 14.3 Mn views by Q3 2018

Brand: Strepsils
Client: Reckitt Benckiser
Agency: Adcom Zenith
Language: English

FINALISTS

UBS Hypotheken UBS und 20min suchen die beste Nachbarschaft der Schweiz

Ziploc Ziploc's Hail Mary on the NFL Season

Kerrygold Music Behind the Recipes