Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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Strepsils Stereo

While music is the pulse of the Pakistan’s youth and is being exploited by global brands with big-budget platforms, there exists little-to-no functional connect between brand and  platform. Amid this content clutter, no brand had a more direct connect with singing than throat-soothing lozenges. So, we got rid of the instruments to focus on what was relevant to our Brand: VOICE. Rather than latching onto an existing trend, we collaborated with a leading artist/label to launch Pakistan’s first Acapella music platform which racked up 14.3 Mn views by Q3 2018


Brand: Strepsils
Client: Reckitt Benckiser
Agency: Adcom Zenith

KFC Boxmaster - Friendzone


Brand: KFC
Client: US Food Network
Agency: McCann Worldgroup Romania

Dundee: A Tourism Campaign In Disguise

We staged the reboot of 1986's Crocodile Dundee in order to show off the unique nature of Australia, and revealed during the Super Bowl it was simply a tourism campaign in disguise. One that became the most successful in Tourism Australia's history. 


Brand: Tourism Australia
Client: Tourism Australia
Agency: Droga5

2019_eu_2019_e-209-988_hero_1 Fresenius FX Dialysers 12 Hours of Blue
2019_ru_2019_2422_hero_1 2x2 TV and Tutu.ru Tutureal 2х2
2019_ro_2019_35_hero_1 Vodafone Brand Campaign “Live Beautifully”
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