Branded Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
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2020 SILVER
«Home of Trails»
Wir haben es geschafft, Graubünden als unbekannte Bike-Region weltweit auf den Radar der Biker-Community, einer sehr schwer zu erreichenden Zielgruppe, zu bringen. Mit einer integrierten Branded-Content-Kampagne haben wir weltweit für Aufmerksamkeit gesorgt und Graubünden aus dem Schatten global bekannter Bike-Regionen an die Spitze der Facebook-Feeds zu katapultieren. 4.8 Millionen Views des Videos, 1295 Social Posts zur Kampagne, 20'525 Shares der Kampagne, Suchzugriffe wurden um 96% schweizweit und 29% weltweit erhöht, 59525 Hot Leads (gemessen in Clicks auf die Angebote) und 53% Umsatzsteigerung durch Biketicket 2 Ride Sales.
Brand:
«Home of Trails»
Client:
Enavant Graubünden Bike
Agency:
Jung von Matt/Limmat
Language:
German
2019 GOLD
2019 GOLD
Strepsils Stereo
While music is the pulse of the Pakistan’s youth and is being exploited by global brands with big-budget platforms, there exists little-to-no functional connect between brand and platform. Amid this content clutter, no brand had a more direct connect with singing than throat-soothing lozenges. So, we got rid of the instruments to focus on what was relevant to our Brand: VOICE. Rather than latching onto an existing trend, we collaborated with a leading artist/label to launch Pakistan’s first Acapella music platform which racked up 14.3 Mn views by Q3 2018
Brand:
Strepsils
Client:
Reckitt Benckiser
Agency:
Adcom Zenith
Language:
English