Effie Worldwide

Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST Through The Eyes of a Friend My Little Pony Hasbro Grey New York See Details ►
2018 FINALIST Szechuan Sauce Returns McDonald's McDonald's We Are Unlimited See Details ►
2018 FINALIST @apple Apple Apple Inc. TBWA\Media Arts Lab See Details ►
2018 FINALIST Putting The Care Back in Eye Care Pearle Vision Luxottica Energy BBDO See Details ►
2018 SILVER HP The Wolf HP HP Giant Spoon See Details ►
2018 BRONZE Kids are Tougher than the Streets Off The Street Club Off The Street Club Energy BBDO See Details ►
2017 FINALIST 75th Anniversary M&M'S Mars Chocolate North America BBDO New York See Details ►
2017 FINALIST Target Creates First Ever Live Music Video with Gwen Stefani Target Target Deutsch LA See Details ►
2017 FINALIST Pepsi + Empire PepsiCo PepsiCo OMD See Details ►
2017 FINALIST Share a Coke, and a Song - Turning Lyrics into Language Coca-Cola The Coca-Cola Company Universal McCann See Details ►