Effie Worldwide

Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST The Most Dangerous Town On The Internet: Where Cybercrime Goes To Hide Norton Norton by Symantec Grey San Francisco See Details ►
2017 FINALIST Target Creates First Ever Live Music Video with Gwen Stefani Target Target Deutsch LA See Details ►
2017 FINALIST Share a Coke, and a Song - Turning Lyrics into Language Coca-Cola The Coca-Cola Company Universal McCann See Details ►
2017 FINALIST 75th Anniversary M&M'S Mars Chocolate North America BBDO New York See Details ►
2017 FINALIST Pepsi + Empire PepsiCo PepsiCo OMD See Details ►
2017 GOLD Unwrapping A Love Story Extra Gum Mars/Wrigley Energy BBDO See Details ►
2017 BRONZE C-suite IBM IBM Ogilvy & Mather See Details ►
2016 FINALIST Inside Films: What Lives Inside Intel, Dell Intel Pereira & O'Dell See Details ►
2016 FINALIST Always #LikeAGirl - Unstoppable Always Procter & Gamble Leo Burnett Toronto See Details ►
2016 FINALIST Journey to Extraordinary Holiday Inn Holiday Inn Ogilvy & Mather Atlanta See Details ►