Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST Putting The Care Back in Eye Care Pearle Vision Luxottica Energy BBDO See Details ►
2018 FINALIST @apple Apple Apple Inc. TBWA\Media Arts Lab See Details ►
2018 FINALIST Ready Set Roam Singtel Singtel GOODSTUPH Private Limited See Details ►
2018 FINALIST Through The Eyes of a Friend My Little Pony Hasbro Grey New York See Details ►
2018 FINALIST Szechuan Sauce Returns McDonald's McDonald's We Are Unlimited See Details ►
2018 SILVER Little Big Travellers: Millenial Parents' Guide To Travel Holiday Inn InterContinental Hotels Group (Asia Pacific) Pte Ltd Ogilvy & Mather Singapore See Details ►
2018 SILVER Times Have Changed Income Income BBH Asia Pacific See Details ►
2018 SILVER HP The Wolf HP HP Giant Spoon See Details ►
2018 BRONZE Kids are Tougher than the Streets Off The Street Club Off The Street Club Energy BBDO See Details ►
2017 FINALIST Pepsi Ramadan Pepsi PepsiCo Impact BBDO See Details ►