Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 SILVER
My MTS -transparent system of billing
MTS MTS BBDO Russia Video-player See Details ►
2017 SILVER
VTB24 Refinancing: No one likes to overpay... and you needn’t!
VTB 24 VTB 24 Instinct Video-player See Details ►
2017 BRONZE
"GoGiga" - Vodafone auf dem Weg ins Gigabit-Zeitalter
Vodafone Vodafone Jung von Matt Video-player New-pdf-icon See Details ►
2017 BRONZE
Butty&Belly
Gangtai Rongchang Pharmaceuticals Cheil China Video-player New-pdf-icon See Details ►
2017 BRONZE
Floresta sem fim
Faber-Castell Faber-Castell DAVID Brasil See Details ►
2017 BRONZE
Kirin Ichiban - Celebrate Life's Firsts Campaign
Kirin Ichiban Shibori TAIWAN KIRIN COMPANY Ogilvy & Mather Taiwan Video-player See Details ►
2017 BRONZE
C-suite
IBM IBM Ogilvy & Mather Video-player See Details ►
2017 FINALIST
Booking Loves
Booking.com Booking.com Virtue Amsterdam Video-player New-pdf-icon See Details ►
2017 FINALIST
Man Cave
Hornbach Hornbach Heimat Werbeagentur Video-player New-pdf-icon See Details ►
2017 FINALIST
Everyone's Fanhansa
Deutsche Lufthansa AG Deutsche Lufthansa Kolle Rebbe Video-player New-pdf-icon See Details ►