Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST
New Product Debut Mega Event
Whisper P&G China Linksus Digiwork Video-player New-pdf-icon See Details ►
2017 FINALIST
The Lipstick of Perseverance
SHISEIDO Shiseido Taiwan Dentsu One Taipei Video-player New-pdf-icon See Details ►
2017 FINALIST
Welcome to My Home-Season Two
Samsung Samsung Cheil China Video-player New-pdf-icon See Details ►
2017 FINALIST
The Warm Word Greeting Card Campaign
DynaFont DynaComware Ogilvy & Mather Taiwan Video-player New-pdf-icon See Details ►
2017 FINALIST
McMusicVideo
McDonald's Prospect Hospitality Co., Ltd. Developmental Licensee of McDonald's Leo Burnett Taiwan Video-player New-pdf-icon See Details ►
2017 FINALIST
"Electrolux. Living full steam"
Electrolux Electrolux Poland Zenith Video-player New-pdf-icon See Details ►
2017 FINALIST
Invitation in Bad English
Bukovel Bukovel Postmen Video-player New-pdf-icon See Details ►
2017 FINALIST
The Most Dangerous Town On The Internet: Where Cybercrime Goes To Hide
Norton Norton by Symantec Grey San Francisco Video-player New-pdf-icon See Details ►
2017 FINALIST
CokeTV
Coca-Cola The Coca-Cola Company Ogilvy & Mather Berlin Video-player See Details ►
2017 FINALIST
NESCAFE GOLD A life of dedication, a cup of craftsmanship
Nescafé Nestle China Ogilvy & Mather Beijing Video-player See Details ►