Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST
MARRIAGE IN THE AIR
Cathay Pacific Cathay Pacific Airways Limited McCann Hong Kong Video-player See Details ►
2017 FINALIST
McDonald 《QuanZhiGaoShou》
McDonald's McDonald's China @comm Video-player See Details ►
2017 FINALIST
IBM Cognitive Fashion Campaign
IBM IBM Ogilvy & Mather Beijing Video-player See Details ►
2017 FINALIST
Power of Dream Props Co., Ltd
Weider In Jelly TAIWAN MORINAGA CO., LTD Dentsu One Taipei Video-player See Details ►
2017 FINALIST
Journey To The West in 55 seconds
KFC Yum! China Ogilvy & Mather Shanghai Video-player See Details ►
2017 FINALIST
IBM Flashman
IBM IBM Ogilvy & Mather Beijing Video-player See Details ►
2017 FINALIST
Heartfelt Stories In Spring
Disney Resort Shanghai Disney Resort BBDO and Proximity China Video-player See Details ►
2017 FINALIST
Oreo Doubleline‘Play Double Enjoyment with Celebrity Dual
OREO Mondelez China Inspire Advertising & Communication Co., Ltd See Details ►
2017 FINALIST
Cadbury Flavourism
Cadbury Dairy Milk Mondelez International You Experience Video-player See Details ►
2017 FINALIST
Pepsi Ramadan
Pepsi PepsiCo Impact BBDO Video-player See Details ►