Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST
The Dolce Countdown to Iftar
Nescafé Nestle Middle East Wunderman MENA Video-player See Details ►
2017 FINALIST
Unveil Saudi
Saudi Telecom Company - STC Saudi Telecom Company J. Walter Thompson Video-player See Details ►
2017 FINALIST
Berlinki comment Must Be The Music
Berlinki Animex Foods Publicis Video-player See Details ►
2017 FINALIST
Kuchnia Lidla on YouTube
Lidl Lidl GPD Agency Video-player See Details ►
2017 FINALIST
Zombie
Nestlé CPP Torun Pacific MEC Video-player See Details ►
2017 FINALIST
m_mobile launch campaign
M.Video M.Video Management Instinct See Details ►
2017 FINALIST
Hasbro Games – pick your own!
Hasbro Games Hasbro OMD Media Direction Video-player See Details ►
2017 FINALIST
Share a Coke, and a Song - Turning Lyrics into Language
Coca-Cola The Coca-Cola Company Universal McCann Video-player See Details ►
2017 FINALIST
75th Anniversary
M&M'S Mars Chocolate North America BBDO New York Video-player See Details ►
2017 FINALIST
Pepsi + Empire
PepsiCo PepsiCo OMD Video-player See Details ►