Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST
Target Creates First Ever Live Music Video with Gwen Stefani
Target Target Deutsch LA Video-player See Details ►
2016 GOLD
They're Just Cows! The comeback of Sawsan & Souad
Labanita Al Mansour Trading and Distribution FP7/CAI Video-player New-pdf-icon See Details ►
2016 GOLD
Master Kong Kung-fu of Noodles Campaign
Master Kong Master Kong Trio Isobar Video-player See Details ►
2016 SILVER
"Invisible Darkness" IMC
Techron TCP Chevron Corporation China Soho Square Video-player See Details ►
2016 SILVER
Big Family games – the time when we’re together!
Hasbro Games Hasbro FUSE BBDO Video-player See Details ►
2016 SILVER
The Madden GIFERATOR
EA Madden NFL 15 EA Sports Heat Video-player See Details ►
2016 BRONZE
#MoreMusic
Target Target Deutsch LA Video-player See Details ►
2016 BRONZE
Mi Max-Super Long Webcast
MI Max MI MI Video-player See Details ►
2016 BRONZE
Red Balloon in Memory
Kingston Kingston Havas Worldwide Video-player See Details ►
2016 BRONZE
Together, We've Got This
Gerber Nestle Infant Nutrition Ogilvy & Mather Video-player See Details ►