Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2019 SILVER
Coke Studio Explorer 2018
Complimentary Access
 Coke Studio Explorer 2018 Coca Cola Pakistan Front Foot Media Video-player New-pdf-icon See Details ►
2019 SILVER
Emirates NBD - Give in to Giving
 Emirates NBD - Exchanger Programme Emirates NBD Leo Burnett (United Arab Emirates) Video-player See Details ►
2019 SILVER
The Gift of Mom
 Babyshop Babyshop FP7 McCann Dubai Video-player See Details ►
2019 SILVER
A fair telco?
 Jawwy Jawwy STC FP7 McCann Dubai Video-player See Details ►
2019 SILVER
Beyond the Label
 National Council of Social Service National Council of Social Service McCann Worldgroup (Singapore) Video-player See Details ►
2019 BRONZE
Knorr Noodles Boriyat Busters
 Knorr Unilever (Pakistan) Y Production Video-player New-pdf-icon See Details ►
2019 BRONZE
Income: The Best Gift (from the worst parents in the world)
 Income Income BBH Singapore Video-player New-pdf-icon See Details ►
2019 BRONZE
Putting the Care back in Eye Care
 Pearle Vision Luxottica Energy BBDO Video-player New-pdf-icon See Details ►
2019 BRONZE
Answering the Call
 Verizon Verizon McCann New York Video-player New-pdf-icon See Details ►
2019 BRONZE
BAM Segunda Parte
 GATORADE GATORADE CREATIVEDRIVE Video-player See Details ►