Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 GOLD Antarctica Webséries da BOA Antarctica Ambev AlmapBBDO See Details ►
2017 GOLD Unwrapping A Love Story Extra Gum Mars/Wrigley Energy BBDO Video-player See Details ►
2017 SILVER Cabelo Pantene Pantene P&G Grey Brasil See Details ►
2017 SILVER Baidu Brain VS Super Brain Baidu Baidu BlueFocus Digital Video-player See Details ►
2017 SILVER First step into second youth Voltaren GlaxoSmithKline MediaCom Warsaw Video-player See Details ►
2017 SILVER Scrap Warriors Zlomowisko Discovery Poland Starcom Video-player See Details ►
2017 SILVER Studio Tymbark - weekly series for young people on YouTube Tymbark Grupa Maspex TalentMedia Video-player See Details ►
2017 SILVER My MTS -transparent system of billing MTS MTS BBDO Russia Video-player See Details ►
2017 SILVER VTB24 Refinancing: No one likes to overpay... and you needn’t! VTB 24 VTB 24 Instinct Video-player See Details ►
2017 BRONZE Butty&Belly Gangtai Rongchang Pharmaceuticals Cheil China Video-player New-pdf-icon See Details ►