Effie Worldwide

Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST 75th Anniversary M&M'S Mars Chocolate North America BBDO New York See Details ►
2017 FINALIST Pepsi + Empire PepsiCo PepsiCo OMD See Details ►
2017 FINALIST "Electrolux. Living full steam" Electrolux Electrolux Poland Zenith See Details ►
2017 FINALIST Berlinki comment Must Be The Music Berlinki Animex Foods Publicis See Details ►
2017 FINALIST Target Creates First Ever Live Music Video with Gwen Stefani Target Target Deutsch LA See Details ►
2017 FINALIST Kuchnia Lidla on YouTube Lidl Lidl GPD Agency See Details ►
2017 FINALIST The Most Dangerous Town On The Internet: Where Cybercrime Goes To Hide Norton Norton by Symantec Grey San Francisco See Details ►
2017 FINALIST Share a Coke, and a Song - Turning Lyrics into Language Coca-Cola The Coca-Cola Company Universal McCann See Details ►
2017 FINALIST Booking Loves Booking.com Booking.com Virtue Amsterdam See Details ►
2017 FINALIST CokeTV Coca-Cola The Coca-Cola Company Ogilvy & Mather Berlin See Details ►