Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY

2017 GOLD Antarctica Webséries da BOA Antarctica Ambev AlmapBBDO See Details ►

2017 GOLD Unwrapping A Love Story Extra Gum Mars/Wrigley Energy BBDO See Details ►

2017 SILVER Cabelo Pantene Pantene P&G Grey Brasil See Details ►

2017 SILVER Baidu Brain VS Super Brain Baidu Baidu BlueFocus Digital See Details ►

2017 SILVER First step into second youth Voltaren GlaxoSmithKline MediaCom Warsaw See Details ►

2017 SILVER Scrap Warriors Zlomowisko Discovery Poland Starcom See Details ►

2017 SILVER Studio Tymbark - weekly series for young people on YouTube Tymbark Grupa Maspex TalentMedia See Details ►

2017 SILVER My MTS -transparent system of billing MTS MTS BBDO Russia See Details ►

2017 SILVER VTB24 Refinancing: No one likes to overpay... and you needn’t! VTB 24 VTB 24 Instinct See Details ►

2017 BRONZE Butty&Belly Gangtai Rongchang Pharmaceuticals Cheil China See Details ►