Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2019 FINALIST
McWrap
 Mc Donald's McWrap McDonald's Ethos Interactive Video-player See Details ►
2019 FINALIST
The nation that didn't know its anthem
 Byblos Bank Byblos Bank FP7 McCann Beirut Video-player See Details ►
2019 FINALIST
Humanizing Uber by Humanizing Data
 Uber Uber Middle East FP7 McCann Dubai Video-player See Details ►
2019 FINALIST
Buy an icon, Win a legend
 Chevrolet Chevrolet (United Arab Emirates) Commonwealth//McCann Dubai Video-player See Details ►
2019 FINALIST
Don't skip a single moment this Ramadan
 Lifebuoy Unilever MENA Wunderman Dubai Video-player See Details ►
2019 FINALIST
Into the Spotlight - Google Adwords
 Bars and Body Wash Lux Unilever - Global Wunderman Thompson Video-player See Details ►
2019 FINALIST
The Chicken Raps
 McDonald's McDonald's Lebanon FP7 McCann Beirut Video-player See Details ►
2019 FINALIST
The Identity Collection
 Jotun Jotun Paints Wunderman Dubai Video-player See Details ►
2019 FINALIST
Summer says, 'Yas!'
 Yas Island Farah Experiences – Yas Waterworld Momentum MENA, Dubai Video-player See Details ►
2019 FINALIST
It's Easier with Music
 Pepsi Pepsico International - Lebanon Branch Impact BBDO Beirut Video-player See Details ►