Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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Web Serie Alarma


Brand: Bomberos de Costa Rica
Client: Bomberos de Costa Rica
Agency: The Hook Marketing Coaching
Language: Spanish

Der Talking Farmer


Brand: Kerrygold
Client: Ornua Deutschland
Agency: Leagas Delaney Hamburg
Language: German

KFC X Gintama - Everything Will Be OK with Such Popularity!

To bring the fictional world of TOP Japanese animation in history Gintama to the real world, KFC creative team partnered with Gintama Production Committee, brainstormed for six months to launch an exclusive campaign customized to the audience: exclusive episodes, product and themed store. Such unique campaign attracted fans rushing to KFC stores for Gintama’s “Everything’s OK” set meal and Gintoki-san Okinawa sea salt ice cream and the addition of added value products. Over 10 million Ice Cream were sold out in just 3 weeks. Everything Will Be OK with Such Popularity!


Brand: KFC
Client: Yum! China
Agency: Isobar China Group
Language: Chinese

2020_ch_2020_e-91-605_hero_1 UBS Hypotheken UBS und 20min suchen die beste Nachbarschaft der Schweiz
2020_us_2020_e-4604-183_hero_1 Ziploc Ziploc's Hail Mary on the NFL Season
2020_us_2020_e-4721-811_hero_1 Kerrygold Music Behind the Recipes
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