Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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Mi Max-Super Long Webcast


Brand: MI Max
Client: MI
Agency: MI
Language: Mandarin

Red Balloon in Memory


Brand: Kingston
Client: Kingston
Agency: Havas Worldwide
Language: Mandarin

Together, We've Got This

To build relevance among Millennial moms, Gerber created 40+ informational videos answering moms top questions about childhood nutrition. With no paid media, the videos garnered substantial engagement, drove registration to Gerbers loyalty program, and Gerber saw sales turn positive after a 5-year decline.


Brand: Gerber
Client: Nestle Infant Nutrition
Agency: Ogilvy & Mather
Language: English

2020_us_2020_e-4887-131_hero_1 Pearle Vision Restoring Dr. Pearle's Vision
2020_ch_2020_e-91-605_hero_1 UBS Hypotheken UBS und 20min suchen die beste Nachbarschaft der Schweiz
2020_us_2020_e-4604-183_hero_1 Ziploc Ziploc's Hail Mary on the NFL Season
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