Branded Content & Entertainment
This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
The Crew 2
It's hard to launch a new racing-game when the segment is in decline and the two market leaders are planning to launch a new iteration at the same time. That's why for Ubisoft's The Crew2 we decided to focus on pre-launching the game by making its beta version appealing to players month before its actual launch.To make it happen we partner with Red Bull to create "Face Your Ride", a contest that turned the beta of the game into the most spectacular experience ever provided by a videogame
Brand: The Crew - Ubisoft
Agency: Proximity BBDO Paris
Being innovative from adopting the usual educating communication approach, Andrex “The Poovolution” campaign penetrated integrated communication to audience through digital and real-life social, to initiate engagement at where people want to get inspiration on how to clean properly. The campaign successfully cultivated audience the right habit at the most suitable time, and let our after-toilet hygiene truly evolve to the new golden standard.
Brand: The Poovolution
Client: kimberly clark hong kong
Agency: Havas Hong Kong
Era uma vez um país onde 70% da população não lia nem um livro por ano. Para mudar essa história, contamos uma outra: a de uma menina que usou livros para romper barreiras e se tornar a primeira astronauta brasileira. O final foi feliz: aumentamos em 34% o número de leitores e dobramos o acesso aos livros. Itaú atingiu os maiores índices de prestígio e consideração de marca do ano. E pra completar, os sonhos também cresceram: as buscar por astronauta brasileira aumentaram 350% no Google.
Brand: Itaú Unibanco