Branded Content & Entertainment

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 



70 Aniversario Honda

Brand: HONDA
Client: FACO
Language: Spanish

The Crew 2

It's hard to launch a new racing-game when the segment is in decline and the two market leaders are planning to launch a new iteration at the same time. That's why for Ubisoft's The Crew2 we decided to focus on pre-launching the game by making its beta version appealing to players month before its actual launch.To make it happen we partner with Red Bull to create "Face Your Ride", a contest that turned the beta of the game into the most spectacular experience ever provided by a videogame

Brand: The Crew - Ubisoft
Agency: Proximity BBDO Paris
Language: English

The Poovolution

Being innovative from adopting the usual educating communication approach, Andrex “The Poovolution” campaign penetrated integrated communication to audience through digital and real-life social, to initiate engagement at where people want to get inspiration on how to clean properly. The campaign successfully cultivated audience the right habit at the most suitable time, and let our after-toilet hygiene truly evolve to the new golden standard.

Brand: The Poovolution
Client: kimberly clark hong kong
Agency: Havas Hong Kong
Language: English

2020_ch_2020_e-91-605_hero_1 UBS Hypotheken UBS und 20min suchen die beste Nachbarschaft der Schweiz
2020_us_2020_e-4604-183_hero_1 Ziploc Ziploc's Hail Mary on the NFL Season
2020_us_2020_e-4721-811_hero_1 Kerrygold Music Behind the Recipes

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