Single-Retailer Program: Supermarkets
7UP Mix It Up A Little at Hy-Vee
In 2016, DPSG begin building a marketing relationship with Hy-Vee with smaller tactical shopper programs. Due to their love for 7UP, it was the perfect brand to take our relationship to the next level and show the impact a 360 shopper marketing program could have.
- Brand: 7UP
- Client: Dr Pepper Snapple Group
- Agency: IN Connected Marketing
Share a Pack with a Hero
In a category experiencing declines, Extra gum wanted to create an emotional connection with shoppers that would give them a reason to engage with the category again. Teaming up with Kroger and the USO, we gave shoppers a simple way to support for troops in November. When shoppers purchased a pack of Extra gum, we shared a pack with a hero. Aligning to the Extra brand campaign, “Give Extra, get extra”, the program instantly resonated with shoppers and led to 42% growth in Extra retail sales during that time period.
- Brand: Extra Gum
- Client: Mars Wrigley Confectionary
- Agency: The Integer Group
The Save Water campaign was created by Colgate-Palmolive in partnership with Safeway/Albertsons to spark brand sales growth by leveraging our key insight that shoppers are willing to purchase and spend more on brands with a commitment to social causes.Through a highly impactful integrated campaign during a time when water conservation was socially relevant in drought-ridden Northern California, Safeway/Albertons experienced category growth. Colgate-Palmolive grewbrand market sharewith minimal discounts available in market.
- Brand: Colgate
- Client: Colgate-Palmolive
- Agency: The Mars Agency