Shopper Marketing: Single-Retailer Program- Supermarkets

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Feed a Childhood

We learned we could do well for the milk category by doing good for the community. Our campaign got moms who shop at Hy-Vee to donate milk to local families in needand at the same time, reminded her of how milks nutrients can fuel her own kids potential. By asking mom to Feed A Childhood, we drove a sales lift in a category thats been declining since 2010, and delivered over 50,000 gallons of milk to families who needed it the most.


Brand: MilkPEP
Client: MilkPEP
Agency: FCB/RED

2019_sme_2019_e-442-747_hero_1 RITZ Cracker Lowes Foods Pair Your RITZ
2019_sme_2019_e-494-687_hero_1 Kleenex Make Your Marks with Kroger & Kleenex
2018_sme_2018_e-238-289_hero_1 7UP 7UP Mix It Up A Little at Hy-Vee
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