Shopper Marketing: Single-Retailer Program- Supermarkets
Feed a Childhood
We learned we could do well for the milk category by doing good for the community. Our campaign got moms who shop at Hy-Vee to donate milk to local families in needand at the same time, reminded her of how milks nutrients can fuel her own kids potential. By asking mom to Feed A Childhood, we drove a sales lift in a category thats been declining since 2010, and delivered over 50,000 gallons of milk to families who needed it the most.