Effie Worldwide

Global: Fast Moving Consumer Goods (FMCG)

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2017_gl_2017_e-86-306_hero_1
Video
Pdf

Girl Emojis - #LikeAGirl

At puberty, girls confidence plummets, often because society limits girls to stereotypes. These stereotypes can even be found in subtle places like on phones. Girls send over a billion emojis every day, but do emojis represent them? Always asked in a social experiment with real girls, and it turns out, unless girls only relate to princesses and beauty, the answer is no. We set to rally girls all over the world to demand new, non-stereotypical emojis reflecting real girls. We responded in real time with custom designs resulting in updated keyboards.

  • Brand: Always
  • Client: P&G
  • Agency: Starcom
2017_gl_2017_e-86-306_hero_1
Video
Pdf

Girl Emojis - #LikeAGirl

At puberty, girls confidence plummets, often because society limits girls to stereotypes. These stereotypes can even be found in subtle places like on phones. Girls send over a billion emojis every day, but do emojis represent them? Always asked in a social experiment with real girls, and it turns out, unless girls only relate to princesses and beauty, the answer is no. We set to rally girls all over the world to demand new, non-stereotypical emojis reflecting real girls. We responded in real time with custom designs resulting in updated keyboards.

  • Brand: Always
  • Client: P&G
  • Agency: Starcom
2017_gl_2017_e-123-165_hero_1
Video

Feed the good

PEDIGREEneeded to unite markets worldwide under one big idea, simplifying category complexity and protecting it from a battle around functionality or price.Feed the good is based on a simple yet universal insight: dogs make us better people. The work taps into poignant societal and personal themes, the way dogs affect people for the better, and how PEDIGREE helps to feed their good nature. Across six markets where Feed the good has launched, we are seeing an average of 7% increase in sales three months post-launch versus year ago.

  • Brand: Pedigree
  • Client: Mars Petcare Global
  • Agency: BBDO New York
2017_gl_2017_e-95-019_hero_1 MAGGI Every Woman Is A Force Of Change
2017_gl_2017_e-111-868_hero_1 Coca-Cola Middle East Finding Light in the Dark
2017_gl_2017_e-101-038_hero_1 Surf Excel When Embracing Dirt Became An Act Of Faith
KEYWORD
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