Global: Fast Moving Consumer Goods (FMCG)

All fast moving consumer goods products (both food & non-food) including packaged foods, snacks, alcoholic and non-alcoholic beverages, household cleaning products, personal care, beauty products, pet care, etc.



Girl Emojis - #LikeAGirl

At puberty, girls confidence plummets, often because society limits girls to stereotypes. These stereotypes can even be found in subtle places like on phones. Girls send over a billion emojis every day, but do emojis represent them? Always asked in a social experiment with real girls, and it turns out, unless girls only relate to princesses and beauty, the answer is no. We set to rally girls all over the world to demand new, non-stereotypical emojis reflecting real girls. We responded in real time with custom designs resulting in updated keyboards.

Brand: Always
Client: P&G
Agency: Starcom
Language: English

Help a child reach 5

Lifebuoy, the health soap brand owned by Unilever, created a social movement Help a Child Reach 5 (HACR5), to save children's lives by building awareness and changing hand washingbehaviourwith soap. Our unifying idea, was built and communicated, and its impact magnified through the recruitment of external partners to maximize our endeavors. Our strategy marks a new paradigm for a FMCG branded programme, now co-run with social and government organisations, which is a win-win-win for the public health sector, the private sector and the most vulnerable populations of the world.

Brand: Lifebuoy
Client: Unilever
Agency: MullenLowe Group Singapore
Language: English

Feed the good

PEDIGREE needed to unite markets worldwide under one big idea, simplifying category complexity and protecting it from a battle around functionality or price.  Feed the good is based on a simple yet universal insight: dogs make us better people. The work taps into poignant societal and personal themes, the way dogs affect people for the better, and how PEDIGREE helps to feed their good nature. Across six markets where Feed the good has launched, we are seeing an average of 7% increase in sales three months post-launch versus year ago.

Brand: Pedigree
Client: Mars Petcare Global
Agency: BBDO New York
Language: English

2020_gl_2020_e-396-554_hero_1 Baileys From A Forgotten Icon To A Global Treat
2018_gl_2018_e-218-392_hero_1 SKYN® SKYN
2017_gl_2017_e-101-038_hero_1 Surf Excel When Embracing Dirt Became An Act Of Faith

Filter by:
+ Add More Filters

To browse winners in this category from previous years