Global: Fast Moving Consumer Goods (FMCG)

All fast moving consumer goods products (both food & non-food) including packaged foods, snacks, alcoholic and non-alcoholic beverages, household cleaning products, personal care, beauty products, pet care, etc.



The World Goes Noseblind

People didn't think that they needed air fresheners. We found out that they get used to the odors in their own homes, and the only people who are able to truly detect a home's odors are their unfortunate guests. No one had a name for this condition, so we created one: NOSEBLIND. Febreze/Ambi Pur proved the consequences of going NOSEBLIND and the importance of odor elimination. We got people talking about odor acclimation, and, as a result, Febreze/Ambi Pur sales and household penetration increased.

Brand: Febreze/Ambi Pur
Client: Procter & Gamble
Agency: Grey NY

2018_gl_2018_e-218-392_hero_1 SKYN® SKYN
2017_gl_2017_e-101-038_hero_1 Surf Excel When Embracing Dirt Became An Act Of Faith
2017_gl_2017_e-111-868_hero_1 Coca-Cola Middle East Finding Light in the Dark

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