eBay Fashion set out to make a splash in the world of stale and templatized fashion advertising to revitalize their brand and stem further business decline. Flipping the conventions of the fashion category on its head, eBay democratized fashion and celebrated true style individuality with real women at the heart of the campaign. Real women responded to our real message with the campaign bypassing engagement benchmarks by nearly 20 percentage points and successfully reversing growth declines with a sales lift of 4 percentage points.
The Holiday Odyssey
In 2015, Target faced an uphill battle to break through the cluttered, deal-crazed Holiday marketing madness. So we took a big bet on emotional storytelling as a way to earn shoppers' attention and dollars. The Holiday Odyssey was an original adventure story that unfolded over eight weeks, inspired by the seasonal journey of families. It performed better than any campaign in Target Holiday history, beating all competitors, and delivered strong sales proving that creativity can be good for the business.