Open to all retail companies (online and/or brick & mortar) with general or specific merchandise, including department stores; online retailers; clothing, food retailers; movie/book stores; greeting card stores; craft stores, other specialty stores; etc.
Cook with Her: Challenging the Category by Challenging Stereotypes in the Kitchen
In the Middle East, amidst a challenging economic environment, the cheese category has declined. The Middle East has also faced a challenging societal environment where women’s equality has been trending. But, when it comes to kitchens in Saudi Arabia, it’s not that equal.
This case shows how in a challenging category and environment, Puck challenged stereotypes in Arab homes and kitchens, becoming the first time in and across the Middle East, to propagate meal-preparation to be a shared responsibility.
And after a period of decline, Puck grew, while competitors declined.
Client: Arla Foods
Agency: FP7 McCann Dubai
Original is Never Finished
To build on two record-breaking years in the face of growing competition and complex market dynamics, adidas Originals had to break from its reliance on individual products like Superstar and NMD, and elevate the entire brand. With the word ‘Original’ in its very name, the brand made a powerful statement about originality on behalf of today’s streetwear influencers. The campaign served as a powerful demonstration of reinvention that unified key markets, took over the conversation in streetwear, and sold more shoes than any in the history of Originals.
Brand: adidas Originals
Client: Adidas Originals
Agency: Johannes Leonardo