Effie Worldwide

Transportation, Travel & Tourism

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Samsonite Piggyback

In a mature, slow growth category, Samsonite introduced two distinct, innovative product lines which increased Samsonite's overall share (+4.6 pts since intro., +1.6 pts vs. YA). An extensive, highly targeted and integrated campaign has propelled Samsonite into category leadership.

  • Brand: SAMSONITE
  • Client: Samsonite Luggage Corporation
  • Agency: Leo Burnett USA
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